While content remains the undisputed king of the digital world, simply having content is no longer enough. It needs to be strategically optimized and consistently evaluated to ensure it aligns with your business objectives and resonates with your target audience. This is why you need content audit tools.
Content audit tools are great for assessing the effectiveness of your existing content and identifying areas for improvement.
However, with so many content audit tools available, selecting the right one that helps you optimize your web pages can be difficult.
This is why I’ve created this guide on the 12 best content audit tools. I’ll list their winning features and pricing plans so you can make the best decision for your business.
Let’s start by first understanding what a content audit is.
Table of Contents
What is a Content Audit?
3 Benefits of Using a Content Audit Tool
12 Best Content Audit Tools
FAQs
What is a Content Audit?
A content audit is a systematic process of evaluating and analyzing the existing content on your website. It involves assessing various aspects of landing pages such as relevance, quality, performance, and alignment with your overall content strategy.
Conducting a thorough content audit can identify gaps, redundancies, and opportunities for optimization. This helps you enhance your website’s user experience and search engine visibility and contribute to better conversion rates.
3 Benefits of Using a Content Audit Tool
1. Helps with Content Quality Evaluations
Content audit tools analyze your existing content, providing valuable insights into its quality, readability, and engagement metrics.
By identifying underperforming or outdated content, you can create better new content and prioritize updates, revisions, or removal, ensuring that your website presents only the most relevant and valuable information to your audience.
2. Identifies Content Gaps
A comprehensive content site audit reveals gaps in your content strategy, helping you identify underrepresented topics or areas or areas that are missing altogether.
You can use this data to develop a content plan that fills these gaps, ensuring a well-rounded and comprehensive content offering that caters to your target audience’s needs.
3. Improves On Page SEO Score
Many content audit tools integrate with popular SEO platforms, providing valuable insights into your website’s on-page optimization.
You can enhance your website’s search engine visibility and improve its overall SEO performance by identifying and addressing issues such as duplicate content, improper title tags, no headings, broken links, and ineffective meta descriptions.
You can also use a content optimization checklist to improve your on-page SEO score.
12 Content Audit Tools To Use Now (Free + Paid)
Now that you understand the importance of content audits and the benefits of having a content audit process let’s get into the top 12 content audit tools you can use now.
1. SEOBoost
SEOBoost is an AI-powered content optimization and audit tool that helps you create better-ranking content.
This tool analyzes your website’s content, providing detailed insights into its quality, relevance, and optimization for search engines.
But that’s not all that it does. It also helps you research and create content that aligns with your content marketing strategy.
Here are my favorite features of SEOBoost:
Winning Features
- The Topic Reports feature simplifies discovering effective keywords and generating content ideas swiftly. Simply enter your focus keyword and instantly receive a detailed report analyzing the top search engine results pages (SERPs) associated with your keyword. This report breaks down each competitor across 24 comprehensive content metrics.
- The Content Briefs feature allows you to create briefs for content creation. You can directly compare your content with competitors. This feature is invaluable for identifying gaps and opportunities for improvement. Moreover, you can introduce new headings and sections to ensure your content remains thorough and aligned with current trends.
- Once you’ve created the content, you can use the Content Optimization feature to enhance your content’s performance. It evaluates keyword density, readability, and relevance. You can write, edit, save, and optimize your content within a single, intuitive interface styled like an editor.
- The Content Management feature lets you maintain a complete content inventory of all your projects. It centralizes the storage, organization, and archival of all your campaigns.
- My absolute favorite is the Content Audit feature, which helps you evaluate your content strategy effectively with our content SEO audit feature. This tool assesses your current content and campaigns, generating a score based on AI-powered analysis of 25 ranking metrics. It provides actionable recommendations to enhance your on-page SEO score and overall content quality.
Pricing
SEOBoost offers a 14-day free trial. Once your free trial is over, you can choose from 3 plans.
- Essential: $30/month
- Team: $60/month
- Agency: $100/month
2. MonsterInsights
MonsterInsights is the most powerful Google Analytics plugin for WordPress websites.
While not primarily a content audit tool, it offers valuable insights into your content’s performance and keyword research, making it an essential tool for any content-driven website.
Winning Features
- Detailed analytics on page views, bounce rates, and user behavior
- Identification of top-performing and underperforming content
- Integration with popular marketing platforms like WooCommerce and Easy Digital Downloads
- Customizable reporting and data visualization
Pricing
You can use the free version of MonsterInsights, called MonsterInsights Lite. If you need more features, you can grab a license starting at $99.50/year.
3. Google Analytics
Google Analytics is a free web analytics service offered by Google that provides valuable insights into your website’s traffic, user behavior, and content performance.
While not a dedicated content audit tool, its comprehensive data can be used to identify areas for content optimization.
Winning Features
- Detailed reports on page views, bounce rates, and user engagement
- Identification of top-performing and underperforming content
- Integration with other Google products like Search Console and Google Ads
- Customizable reporting and data visualization
Pricing
Google Analytics is a free tool, making it accessible to businesses of all sizes.
4. Screaming Frog
Screaming Frog is a popular SEO crawler that can be used for various purposes, including content audits.
This tool crawls your website, providing detailed information about each page, including its content, meta tags, and technical SEO issues.
Winning Features
- Comprehensive website crawling and indexing
- Identification of duplicate content, broken links, and technical SEO issues
- Customizable crawl settings and data exports
- Integration with popular SEO platforms like Google Search Console and Ahrefs
Pricing
You can use the free version of Screaming Frog for basic site crawling or upgrade for more features for $259 per year.
5. Google Search Console
Google Search Console is a free tool provided by Google that helps website owners monitor their site’s performance in Google search results.
It offers valuable insights into your website’s crawling, indexing, and search visibility.
Winning Features
- Identification of crawl errors and indexing issues
- Detailed reports on search traffic and keyword performance
- Integration with other Google products like Analytics and AdWords
- Customizable reporting and data visualization
Pricing
Google Search Console is free.
6. Ahrefs
Ahrefs is one of the most popular SEO and content audit tools offering various features, including a content audit tool.
This tool analyzes your website’s content, providing insights into its quality, optimization, and search engine performance.
Winning Features
- Comprehensive content analysis, including readability scores and keyword optimization
- Identification of thin or low-quality content
- Includes multiple tools like Site Explorer and Keyword Explorer
- Customizable reporting and data visualization
Pricing
Although you can get an Ahrefs Webmaster account for free, you’ll get access to a lot more data and tools with a paid plan starting at $108/month.
7. Hemingway
Hemingway is a free online tool that analyzes your content’s readability and writing style.
While not a dedicated content audit tool, it can be a valuable resource for improving the quality and engagement of your website’s content.
Winning Features
- Readability analysis, including grade level and reading time
- Identification of complex sentences, passive voice, and adverb usage
- Suggestions for improving clarity and conciseness
- Free to use, with no subscription required
Pricing
Hemingway is a free online tool. It also has a paid version that you can explore if you have advanced requirements starting at $8.33/month.
8. Semrush
Semrush is one of the most comprehensive SEO content audit tools that analyzes your website’s content, providing insights into its quality, optimization, and performance in search engines.
Winning Features
- Comprehensive content analysis, including readability scores and keyword optimization
- Identification of thin or low-quality content
- Integration with other Semrush tools like Keyword Magic and Backlink Audit
- Customizable reporting and data visualization
Pricing
You can use some Semrush features for free but for complete access to the tool, select from one of the paid plans that they offer starting at $117.33.
9. Grammarly
Grammarly is a popular writing assistant and content audit tool that helps improve the quality and clarity of your content. It can be a valuable resource for ensuring your website’s content is error-free and engaging.
Winning Features
- Grammar and spelling checks
- Identification of punctuation and style issues
- Suggestions for improving clarity and conciseness
- Integration with popular writing tools like Microsoft Office and Google Docs
Pricing
Grammarly offers a lot of pricing options for individuals, businesses, and enterprises. If you’re an individual, you can get started for free. If you need more features, grab a plan starting at $12/month.
10. Yoast
Yoast is a popular SEO plugin for WordPress websites that offers various features, including a content analysis tool.
You can use this tool with any WordPress website to analyze your content score and optimize it based on real-time suggestions.
Winning Features
- Content analysis, including readability scores and keyword optimization
- Identification of technical SEO issues like duplicate content and broken links
- Integration with other WordPress plugins and tools
- Customizable reporting and data visualization
Pricing
Yoast is a free WordPress plugin. However, a premium paid version is available if you want to access the advanced features for $99/year.
11. WooRank
WooRank is a comprehensive website review tool offering various features, including a content audit tool. You can use this tool to analyze your website’s content and optimize it for better ranking on the SERPs.
Winning Features
- Comprehensive content analysis, including readability scores and keyword optimization
- Identification of technical SEO issues like broken links and duplicate content
- Integration with popular marketing platforms like Google Analytics and Ahrefs
- Customizable reporting and data visualization
Pricing
WooRank offers 4 months free if you opt for an annual subscription, starting at $12.99/month.
12. Ubersuggest
Ubersuggest is one of the most widely used content audit tools. It runs a complete site audit to identify the missing gaps in your content marketing strategy.
Winning Features
- Comprehensive content analysis, including readability scores and keyword optimization
- Identification of thin or low-quality content
- Integration with other SEO tools like Google Search Console
- Customizable reporting and data visualization
Pricing
Ubersuggest offers various paid plans based on your requirements and payment plan; monthly or annual, starting at $49/month.
FAQs
1. What is a content audit tool?
A content audit tool is a software application or tool that helps you analyze and evaluate the existing content on your website. It provides insights into various aspects of your content such as quality, readability, optimization for search engines, and performance metrics.
2. How to do a full content audit?
To conduct a comprehensive content audit, follow these steps:
- Inventory all your website’s content, including pages, blog posts, and multimedia assets.
- Analyze each piece of content using a content audit tool, evaluating factors like quality, relevance, and performance.
- Identify gaps, redundancies, and opportunities for improvement.
- Prioritize content updates, revisions, or removals based on your findings.
- Develop a content strategy and plan to address the identified issues.
- Implement the necessary changes and monitor the results.
3. What are the 3 goals of a content audit?
The three primary goals of a content audit are:
- Assess your existing content’s quality, relevance, and effectiveness in achieving your business objectives.
- Uncover areas where your content is lacking or missing, allowing you to develop a more comprehensive and targeted content strategy.
- Analyze your content’s optimization for search engines, including keyword usage, meta tags, and technical SEO issues.
4. What are the best SEO audit tools?
There are many SEO audit tools available. However, I strongly recommend using SEOBoost, MonsterInsights, and AIOSEO to automate your SEO workflow.
