15 Best Ecommerce SEO Tools to Help You Drive Traffic

Looking for the best eCommerce SEO tools to help you drive traffic and generate leads?

Optimizing your eCommerce website for search engines is crucial for driving organic traffic and boosting sales. With the right tools, you can improve your online visibility, increase conversions, and stay ahead of the competition.

In this article, I’ll show you some of the best eCommerce SEO tools I’ve used over the years to drive traffic to my own and clients’ sites.

What Are Ecommerce SEO Tools?

Ecommerce SEO tools are specialized software or platforms designed to help online store owners optimize their online stores for better search rankings. These tools offer a variety of features to assist with tasks like:

• Keyword research: Identifying relevant keywords that potential customers are searching for.
• On-page SEO: Optimizing product pages, titles, meta descriptions, and content for target keywords.
• Technical SEO: Identifying and fixing technical issues that can hinder your website’s search engine ranking.
• Content marketing: Creating valuable and informative content that attracts organic traffic.
• Competitor analysis: Spying on your competitor’s SEO strategies and uncovering opportunities to outrank them.

Best Ecommerce SEO Tools to Help You Drive Traffic: Expert Picks

Ready to check out the best eCommerce SEO tools to help you drive traffic?

Let’s dive right in?

1. All In One SEO (AIOSEO)

AIOSEO is the best eCommerce SEO tool for boosting your search rankings. It’s a powerful yet easy-to-use SEO plugin with over 3 million active installs. Many eCommerce stores and marketers trust the plugin to help them boost their search engine rankings and drive qualified traffic to their online stores.

Every successful eCommerce business depends on organic traffic for growth. After all, you can only generate leads and sales if you make it easy for customers to find your store and products.

AIOSEO has many powerful SEO features designed to help you do just that.

The plugin even has features designed explicitly for WooCommerce SEO. It lets you optimize your product pages so you can connect with your customers faster. The WooCommerce module can also help you optimize product categories, product images, and more.

To help you gain your customers’ trust and drive more sales, AIOSEO has a powerful next-gen Schema Generator that features a review schema module and Google’s Merchant Listing schema. These enable you to display customer reviews, shipping details, and more on SERPs.

As a result, your search listings stand out and generate more clicks.

Other examples of SEO features that can help you boost your online visibility include:

• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• Keyword Rank Tracker: Keep track of your keyword performance on Google right inside your WordPress dashboard.
• AI Writing Assistant: Identify relevant keywords, improve readability, and optimize your content for search engines, ensuring it ranks higher in search results.
• Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
• And more

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Pricing: Paid plans start at $49.60.

2. LowFruits

LowFruits is another tool to add to your list of the best eCommerce SEO tools. It’s a revolutionary keyword research tool designed to help you unearth low-competition keywords to skyrocket your eCommerce SEO. 

LowFruits helps you identify weak spots in the SERPs, allowing you to target keywords with a higher chance of ranking. As a result, you drive more traffic to your store, leading to an increase in sales.

Besides these fantastic features, LowFruits also has a dedicated Rank Tracker.

This tool lets you add keywords important to your search campaigns so you can track their performance on SERPs. It gives you vital data such as how many keywords you’re ranking for, those that are improving, those decreasing, and much more.

Pricing: Paid plans start at $25/2000 credits.

3. MonsterInsights

MonsterInsights is the best eCommerce SEO tool for tracking your site analytics. According to the over 3 million active users, it’s the best Google Analytics plugin for WordPress.

One reason MonsterInsights has such a large fan base is its intuitive and easy-to-use interface. The plugin gives you the power of Google Analytics (GA) but with a more user-friendly interface. This means you get all the essential user behavior data you need to run a successful eCommerce site. And that right from your store’s dashboard.

Because MonsterInsights gives you deep insights into how visitors interact with your site, it helps you optimize for traffic and conversions. It also shows you where the visitors come from and their behavior as they navigate through your site and product pages. This helps you ensure you target the right traffic acquisition channels.

If you sell on your site using WooCommerce or Easy Digital Downloads, MonsterInsights also offers enhanced eCommerce tracking features. These features will help you optimize your store and landing pages for improved sales.

Pricing: Starts at $99.50/year.

4. SEOBoost

Another tool I recommend adding to your eCommerce SEO tool stack is SEOBoost. I use this tool to create content that ranks.

SEOBoost is a full-suite content management platform that helps create and manage your SEO content creation workflow. Some tasks you can use it for include:

• Creating content briefs and outlines
• Creating topic reports
• Speeding up content optimization using AI

SEOBoost is also a valuable tool for keyword research, enabling me to uncover relevant secondary and LSI keywords for my content.

When it comes to updating existing content, SEOBoost is my go-to tool. It audits content by evaluating it against your target keyword and cross-referencing it with top-ranking content on SERPs. The process is straightforward—just enter the URL of the page you want to audit and your desired focus keyword, and SEOBoost generates a comprehensive report.

Once the audit is complete and I’ve analyzed the data, I simply click the Optimize Content button.

Doing so takes me to a page where I can use the content audit results to optimize my content. This feature is especially useful when bulk optimizing existing product pages and landing pages.

SEOBoost Pricing: Paid plans start at $30/month. SEOBoost also offers a 14-day free trial.

5. OptinMonster

OptinMonster is the best eCommerce SEO tool for conversion rate optimization (CRO) and customer acquisition. Because it’s software-as-a-service (SaaS), you can use it on a site built on any eCommerce platform.

The tool makes it easy for you to create stunning opt-in campaigns using popups, floating bars, fullscreen welcome mats, and more.

You can also use OptinMonster’s flexible customization options to:

• Reduce cart abandonment
• Increase sales
• Grow your email list

You can do all this and more because OptinMonster is perfect for creating highly targeted offers. For example, you can show your popups based on the items in your customer’s cart.

Plus, with OptinMonster’s drag-and-drop builder, creating eye-catching eCommerce popups that can help grow your business is easy. Couple that with the AI-powered pop-up builder, and you’ll be launching your campaigns in no time.

Pricing: Starts at $9/month.

6. Ahrefs

Ahrefs is a comprehensive digital marketing and SEO toolkit that can help you create impactful eCommerce SEO campaigns. It has many features you can use for this, including the Site Explorer and Keyword Explorer. These are great for competitor research and developing comprehensive SEO content strategies.

Ahrefs also has a fantastic SEO audit tool you can use to uncover your site’s on-page SEO and technical SEO issues. The tool crawls your site and gives a report of your overall SEO health score. It also visualizes critical data in easy-to-understand charts, flags all possible SEO issues, and offers recommendations on how to fix them.

These and other modules make Ahrefs a powerful eCommerce SEO tool for boosting traffic and revenue.

Pricing: Paid plans start at $129/month.

7. Semrush

Semrush is another top-ranking digital marketing tool to consider for your eCommerce SEO. It’s a full-suite marketing tool many marketers use and love. Some of its most popular use cases include:

• Keyword research
• Search intent analysis
• Backlink analysis
• Competitor research
• And more

Semrush also has eCommerce-specific features to help you rank higher on SERPs and generate more leads. For example, you can explore the ad copies for your product listing ads (PLAs) and the keywords generating impressions. This insight illuminates what resonates with your audience and surfaces optimization opportunities.

You can also use the tool to discover negative keywords for your ad campaigns, helping you stay on budget for your PPC campaigns.

With so many features and use cases, Semrush certainly deserves a spot among the best eCommerce SEO tools on the market.

Pricing: Paid plans start at $139.95. A free plan is available, but it’s limited.

8. Google Search Console (GSC)

Google Search Console (GSC) is a free SEO tool by Google. One reason SEOs love GSC is that you can use it to submit sitemaps for faster crawling of content. This improves your chances of ranking high on search engines.

GSC also allows you to track your eCommerce store’s performance and identify technical issues impacting it. You can also use it as an eCommerce SEO tool to monitor your:

• Keyword rankings
• Impressions
• Clickthrough rates

It also gives you access to other essential SEO data you can use to improve your search rankings.

However, one of GSC’s biggest drawbacks is that the reports can contain so much data that they can overwhelm beginners. This is one of the main reasons we recommend using AIOSEO’s Search Statistics instead. And if you want more in-depth data about your eCommerce store, MonsterInsights gives you the same data as GSC (and a little extra) but presented in an easy-to-understand format.

Pricing: Free.

9. Google Analytics

Google Analytics (GA4) is a powerful web analytics platform that tracks and reports traffic to your eCommerce store. It provides detailed information about user behavior, audience demographics, acquisition channels, and conversion rates.

In essence, Google Analytics provides a powerful toolbox to understand how users interact with your online store. Examples of what you can do with GA4:

• Track traffic sources: Identify where your visitors come from, whether it’s organic traffic, social media referrals, paid advertising, email marketing, or direct traffic.
• User journey: Understand user behavior, such as how visitors navigate your site, which pages they visit, and the sequence of their actions. This helps you identify popular content, optimize user flow, and pinpoint areas where users might be dropping off.
• Engagement metrics: Analyze metrics like page views, bounce rate (percentage of visitors leaving after one page), and session duration to gauge user engagement with your website.

Pricing: Free.

10. Exploding Topics

Exploding Topics is a powerful eCommerce SEO tool that can help you identify and capitalize on emerging trends and topics in your niche. The tool uses advanced algorithms and data analysis to identify topics experiencing significant growth in search volume and mentions online.

By exploring these trending topics, you can uncover popular products and identify opportunities to create timely, relevant content that resonates with your target audience.

Coupled with other SEO hacks, this tool is essential to creating impactful content strategies to help you drive traffic to your store.

Pricing: Paid plans start at $39/month.

11. Google Trends

Google Trends is another invaluable eCommerce SEO tool that provides insights into the popularity and search volume trends of specific keywords and topics over time. You can use it to gauge whether a particular product, topic or keyword is worth pursuing based on current trends.

Because of this, you can use it for SEO tasks such as keyword research and content ideation.

On the marketing side, Google Trends can be used to analyze competitors and check the seasonality of your important keywords. These are crucial elements of helping you know which products to focus on in a particular season. They’re also helpful in building a solid marketing strategy.

To effectively utilize Google Trends for eCommerce SEO, you should combine the insights gained from the tool with other SEO best practices. By incorporating Google Trends data into your overall SEO strategy, you can better understand user behavior, identify emerging trends, and create more relevant and engaging content that resonates with your target audience.

Pricing: Free.

12. Screaming Frog

Screaming Frog is a powerful SEO spider tool designed to detect and correct crawling and indexing issues on your eCommerce site. It helps ensure that all your product pages, blog posts, and other content appear in search results.

Another use case of Screaming Frog is detecting broken links. You can use the tool to crawl your site to find broken links (404s) and server errors. Plus, you can also bulk export the errors and source URLs to make it easier to fix them. This is crucial as broken links can cost you search rankings and sales.

Other features you can expect from Screaming Frog include:

• Check for duplicate content
• Audit redirects
• Review robots.txt files and directives
• Generate XML sitemaps

Pricing: Paid plans start at $259/year.

13. SurferSEO

Surfer SEO is an AI-powered on-page optimization tool that helps users ensure their content is primed for better ranking on SERPs. The tool compares and analyzes top-ranking content on SERPs and gives users a report of the keywords they need to include in their content.

As an eCommerce SEO tool, SurferSEO analyzes your product pages against top-ranking competitors and provides data-driven recommendations for improvement. This includes optimizing titles, meta descriptions, content structure, and internal linking for relevant keywords.

SurferSEO also helps you optimize your product pages for relevant entities. These are people, places, and things that search engines consider important for understanding the context of your content. This can lead to improved search engine ranking and organic traffic.

Pricing: Free. Paid plans start at $79/month.

14. Google PageSpeed Insights

While seemingly simple, Google PageSpeed Insights (GPSI) is a crucial tool for any ecommerce store owner. Here’s why:

• Impact on Search Rankings: Search engines prioritize fast-loading websites in their ranking algorithms. A slow website can lead to a significant drop in organic traffic.
• User Experience (UX): Nobody enjoys waiting for a website to load. Slow loading times can lead to frustrated visitors abandoning their carts before completing a purchase.
• Conversion Rates: Studies show that faster loading times can significantly improve conversion rates on ecommerce websites.

Google PageSpeed Insights is the best eCommerce SEO tool to help optimize your site’s speed and performance. Factors that can greatly increase your conversion rates.

Pricing: Free.

15. ChatGPT

ChatGPT is a powerful language model developed by OpenAI. It can help with a wide range of content marketing tasks for your eCommerce store. You can use it for various SEO-related tasks such as:

• Content ideation: ChatGPT is an AI-powered tool that can help brainstorm fresh content ideas based on prompts, keywords, or topics. It can also suggest engaging angles, headlines, and content formats to explore.
• Content creation: ChatGPT can generate high-quality, original content on virtually any topic. Content types you can produce include product descriptions, landing pages, emails, articles, social media updates, and more.
• Content optimization: ChatGPT can analyze existing content and provide recommendations for improving readability, structure, tone, and keyword optimization. This is essential for ensuring that content resonates with your customers, resulting in improved conversions.

While AI tools like ChatGPT are powerful, you should review and edit the output to ensure accuracy, brand alignment, and overall quality control.

Pricing: Free. Paid plans start at $20/month.

Ecommerce SEO Tools: Your FAQs Answered

Best Ecommerce SEO Tools: My Top Picks

My top recommendation for the best eCommerce SEO tool is All In One SEO (AIOSEO). It’s a no-code SEO tool that enables you to rank your content better on SERPs.

I also recommend tools like MonsterInsights for analytics and LowFruits for keyword research, rank tracking and SERP analysis.

I hope this post helped you discover the best eCommerce SEO tools for your business. You may also want to check out other articles on our blog, like our guide to eCommerce SEO and our list of the best WooCommerce plugins.

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The post 15 Best Ecommerce SEO Tools to Help You Drive Traffic first appeared on AIOSEO.



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