Most WordPress theme lists bore me. So I made one that’s actually useful. This post covers 15+ WordPress themes that real users love, backed by solid ratings, and good numbers of “active installations.” I picked only themes people genuinely like, not just ones that look good on demos.
I avoided trendy but limited themes, too. What you’re looking at here aren’t some niche options. They’re flexible and will look great for nearly any project.
I’m sharing these choices so you can quickly find a WordPress theme that works for your site today.
Before we dive into the main list, I want to quickly highlight a theme of our own creation – Neve. As of this writing, Neve continues to be one of the most popular themes in the official WordPress directory (with 5,359,772
total downloads so far). We didn’t hold any punches when building this theme. It packs a ton of features, and it’s one of the few themes out there that doesn’t limit any crucial functionality in the free version.
Since it’s our own theme, it would be awkward to include it among the competition and pretend it’s just one of the options. Check it out here and see how you like it.
Now onto the main list:
- Editor rating: ⭐⭐⭐
- Free version: ✅
- Pro version: ✅ $49.00
- Multipurpose
- Ecommerce
- “Classic” theme

Astra has been one of the most popular themes in all of WordPress for a number of years now. Users love it for how it makes website customization really easy (especially for those running Elementor). You can choose from 100+ pre-made templates and hundreds of section blocks. Astra is also built to have performance in mind – eliminating older web technologies (like jQuery) in exchange for some more modern solutions.
Features:
- Tons of starter designs and great customization features
- Compatible with all popular page builders
- Focus on performance above all
- High code integrity, stability and reliability
- 📈 Total downloads: Over 14.9 million
- ⭐ Rating: 98 / 100 (6046 reviews)
- Editor rating: ⭐⭐⭐
- Free version: ✅
- Pro version: ✅ $35.00
- Multipurpose
- Ecommerce
- “Classic” theme

A great website needs more than just a pretty design. It needs power, flexibility, and good performance. OceanWP is a great theme that delivers on all that. It’s built for any project with lots of starter designs, customization options, top-tier SEO, lightweight structure, and good accessibility optimizations. The codebase is clean, plus you can count on regular updates, too.
Features:
- Tons of starter sites that you can customize
- Highly capable Customizer solution – no coding skills required
- Built-in Site Booster to improve your site performance
- Optimized for WooCommerce, with additional integrations
- 📈 Total downloads: Over 8.3 million
- ⭐ Rating: 98 / 100 (5653 reviews)
- Editor rating: ⭐⭐⭐
- Free version: ✅
- Pro version: ✅ $69
- Multipurpose
- Blog
- Business
- “Classic” theme

Blocksy got me on their motto, “Build your next web project visually in minutes, without coding skills.” Isn’t it what we all want? Anyway, Blocksy truly delivers there. It doesn’t just make you feel at ease, but also offers plenty of great options for both beginners and seasoned users to get excited about. Certainly earned its spot on any list of best WordPress themes.
Features:
- Around 40 pre-made starter designs – all of them beautiful
- Built to work with all popular page builders
- Intuitive options to customize every part of your site design
- Five types of modern and clean archive layouts for your blog posts
- 📈 Total downloads: Over 4.3 million
- ⭐ Rating: 100 / 100 (849 reviews)
- Editor rating: ⭐⭐
- Free version: ❌
- Pro version: ✅ $89.00
- Multipurpose
- Ecommerce
- “Classic” theme

Divi is one of the most popular premium themes in the WordPress ecosystem. They’ve been one of the pioneers of visual website building – with no code – while making it possible to casual users. These days, the theme comes with an entire toolbox of great features, templates, and customization options.
Features:
- Thousands of pre-made designs for sections, pages, and whole sites
- No-code website builder, and AI tools to streamline work
- Divi Dash – lets you manage multiple sites
- Access to other products of the developer as a bonus
- 📈 Total sales: Over 4 million
- ⭐ Rating: 98 / 100 (24,000+ reviews)
- Editor rating: ⭐⭐
- Free version: ✅
- Pro version: ❌
- Multipurpose
- Built for Elementor
- “Classic” theme

Hello Biz is a new creation by the same team that built the Elementor page builder. Designed specifically for business websites, it offers a simple yet powerful foundation for startups, agencies, and professionals. There’s a dedicated beginner-oriented home screen and access to all of Elementor’s abilities without any added bloat.
Features:
- 8 professionally designed kits tailored for business sites
- Seamless integration with Elementor
- Nice “Home” screen to speed up your website building
- Quick setup process with step-by-step guidance
- 📈 Total downloads: 29,813
- ⭐ Rating: 92 / 100 (19 reviews)
- Editor rating: ⭐⭐
- Free version: ✅
- Pro version: ✅ $69
- Multipurpose
- Business
- “Classic” theme

Kadence is a theme with a lot to offer to anyone looking to build their own site. First off, there is an extensive library of ready-to-use starter site templates. Of course, you can customize them easily, too. Kadence is also compatible with all popular page builders, plus it manages to be a top-rated theme for web accessibility at the same time.
Features:
- 80+ starter designs
- AI site creation tools
- Built with the best SEO practices in mind
- Optimized for performance with great Core Web Vitals scores
- 📈 Total downloads: Over 3.5 million
- ⭐ Rating: 98 / 100 (376 reviews)
- Editor rating: ⭐⭐
- Free version: ❌
- Pro version: ✅ $69
- Multipurpose
- Ecommerce
- “Classic” theme

Avada is the no.1 top-selling theme at ThemeForest, and it’s been at the top for more than a decade. More than a million users trusted Avada to build their sites. It has a ton of tools, too, such as their visual site builder for layouts, headers, footers, and forms. It’s compatible with WooCommerce, mobile-friendly and fast.
Features:
- Drag-and-drop visual editor
- Nice granular control over elements of your design
- 90 pre-made starter designs and 400+ web pages
- 6 premium plugins included as a bonus
- 📈 Total sales: Over 1 million
- ⭐ Rating: 95 / 100 (26,000+ reviews)
- Editor rating: ⭐⭐
- Free version: ✅
- Pro version: ❌
- Multipurpose
- Business
- Blog
- “Block” theme

Extendable is a great block theme built to give you some creative freedom. You can switch between 24 unique styles instantly with no fuss, and use 15 ready-made block patterns to build things faster. Its modern, adaptable design fits any business or creative site. Want something sleek? Go for it. Extendable gives you total control.
Features:
- 15 ready-to-use block patterns
- 24 different style variations
- Clean, modern look, perfect for any business or creative site
- 📈 Total downloads: 278,440
- ⭐ Rating: 100 / 100 (4 reviews)
- Editor rating: ⭐⭐
- Free version: ✅
- Pro version: ✅ $69
- Multipurpose
- Business
- Blog
- “Block” theme

Ollie is a powerful block theme that makes building a website faster through their expertly designed patterns and global style settings. It gives you complete control over your site’s look with no page builders or extra plugins required – it’s all done through its integration with the WordPress Site Editor.
Features:
- Lots of pre-designed layouts and patterns
- Global styles to easily change site-wide colors, typography, and layouts
- No-code design customization through the native Site Editor integration
- 📈 Total downloads: 72,261
- ⭐ Rating: 100 / 100 (29 reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ✅ $55
- Multipurpose
- Business
- Blog
- “Classic” theme

You can enjoy Zakra for a number of reasons. First, it does offer close to 100 pre-made starter templates. They also promise to be “the only theme you’ll ever need,” which is bold, but maybe not untrue. Zakra is easy to use, but also allows you to add custom code in places you’d like to.
Features:
- Optimized for speed
- Works with major SEO plugins
- Compatible with the block editor and Elementor
- Option to use custom CSS to tweak your design
- 📈 Total downloads: Over 1.9 million
- ⭐ Rating: 98 / 100 (586 reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ✅ $59.00
- Multipurpose
- Business
- “Classic” theme

GeneratePress is a great theme that promises stability, a lightweight structure, and focus on speed. There are also more than 70 starter site designs available, which means you’ll always find something to fit your brand. Plus, there are custom WordPress blocks that allow further customization, too.
Features:
- Lightweight and built with a focus on speed + usability
- Compatible with popular plugins and WooCommerce
- Compatible with all major page builders
- 70+ starter site designs
- 📈 Total downloads: Over 6.4 million
- ⭐ Rating: 100 / 100 (1423 reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ✅ $63.00
- Multipurpose
- Business
- Blog
- “Classic” theme

With thousands of active installations across the web, there’s a reason WordPress users continue to put their faith in Sydney. Actually, there are many. Sydney offers a lot of customizations, including full control over layouts and color schemes, sticky menus and lots more. You can also import one of their templates and start from there.
Features:
- Stunning design options with 18 starter designs
- Multiple menu choices, 11 footer widget layouts
- Full WooCommerce integration
- Optimized for Core Web Vitals
- 📈 Total downloads: Over 4.5 million
- ⭐ Rating: 98 / 100 (763 reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ❌
- Multipurpose
- Business
- Blog
- “Block” theme

Prime FSE is a lightweight, pixel-perfect block theme that puts you in control. You can build a business site or a sleek creative design without coding. There are ready-made patterns, blocks, and global styling options. Prime is also built for speed and flexibility. Just a clean, high-performance theme that works your way.
Features:
- 50+ pattern designs built with core blocks
- 5 pre-set color schemes
- Integrates with WordPress’ global styles
- Easy demo imports to quickly apply pre-designed layouts and content
- 📈 Total downloads: 7,848
- ⭐ Rating: / 100 ( reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ✅ $69
- Multipurpose
- Business
- Blog
- “Block” theme

Inspiro Blocks is another block-based theme built for the Full Site Editing (FSE) experience in WordPress. You can customize everything with unique page templates, block patterns, and color schemes. With full control over your design, you can build a stunning, functional website without extra tools or hassle.
Features:
- 20+ pre-built block patterns
- A range of unique page templates
- 6 color schemes to pick from
- Fully compatible with WooCommerce
- 📈 Total downloads: 40,602
- ⭐ Rating: 100 / 100 (1 reviews)
- Editor rating: ⭐
- Free version: ❌
- Pro version: ✅ $60
- Multipurpose
- Ecommerce
- “Classic” theme

BeTheme says it’s not just a theme but more of a “website-building powerhouse.” One of the best-selling themes on ThemeForest, it comes with some interesting tools. BeBuilder, their page builder, helps you drag-and-drop a site into existence. You can also choose from 700+(!) pre-built websites and 2,000+ importable page designs. Then, you can customize everything with their Theme Builder, Header/Footer Builder, and advanced settings.
Features:
- 700+ themed, pre-built websites
- 2,000+ importable page designs
- Fully WooCommerce-ready
- Advanced theme options
- 📈 Total sales: Over 318,000
- ⭐ Rating: 96 / 100 (6,900+ reviews)
- Editor rating: ⭐
- Free version: ✅
- Pro version: ✅ $55
- Multipurpose
- Ecommerce
- “Classic” theme

Botiga means “shop” in Catalan, and that’s exactly what it’s built for – a clean, high-performance WooCommerce theme designed to showcase your products beautifully. You can pick from different layouts, product gallery styles, and customize every detail on the page. It’s sleek, minimal, and fully customizable…basically built to sell.
Features:
- 3 styles for your product pages
- 6 archive layouts for your blog page
- Product filters to help your customers find the one they want
- Product recommendations
- 📈 Total downloads: 479,007
- ⭐ Rating: 98 / 100 (144 reviews)
What to look for in your ideal WordPress theme
There are tons of WordPress themes out there. But not all are worth your time. If you’re still finding it hard to make a choice, here’s what actually matters:
Design quality
If a theme’s design doesn’t make you say “hell yes!”, it’s a hard no. Simple as that. Look for a theme demo that speaks to you.
Mobile optimization
Most people browse on their phones. If a theme isn’t mobile-friendly, don’t bother with it.
Features
Need specific features? Check first. Not every free theme includes what you need. This is especially valid if you want to set a up WooCommerce store.
Niche fit
Some themes work for any site. Others are built for lawyers, restaurants, gyms, or stores. Pick one that fits.
SEO
Google brings in traffic for most sites. A good theme makes SEO easier with the right structure. Don’t settle for less.
User reviews
Last but not least, if others love it, you probably will too. Check ratings before you download.
Conclusion
Finding your perfect WordPress theme might not be the easiest thing out there, and especially if you find yourself somewhat lost reading your tenth list of the top 100 themes for WordPress.
Yeah, you probably don’t need that many. This is why I wanted to narrow things down to just these 15 or so absolute best themes on the market in 2025.
And don’t forget about Neve! Check it out if you’d like a customizable theme that just works – and for multiple purposes.
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