20+ Small Business Marketing Tools to Consider in 2025

Looking for tools to beef up your small business marketing efforts?

Having an effective online presence is crucial for success, especially for small businesses. However, with so many digital marketing channels and tactics available, it can be overwhelming to know where to start. In my experience, I’ve found that one of the most important aspects of marketing is getting the right tool stack. 

In this article, we’ll explore the best small business marketing tools you should consider to compete with the bigger brands. I’ll show you the best tools to use for different marketing disciplines, including SEO, lead generation, social media marketing, email marketing, and more.

Small business marketing tools are solutions designed to help entrepreneurs and teams promote their businesses more efficiently. These tools automate repetitive tasks, offer insights about your audience, and help you create, distribute, and track marketing campaigns without needing a huge budget or staff. 

Whether you’re handling everything yourself or leading a small team, the right tools let you punch above your weight and focus on what matters: growing your business.

Most small businesses have lean marketing teams. These get overwhelmed by all the tasks they need to do in order to get traction for their brands. The right tools can help you and your team: 

• Save time: Automate repetitive tasks so you can focus on strategy and customer relationships.
• Reach more customers: Expand your presence across multiple channels without spreading yourself too thin.
• Measure results: Track what’s working (and what isn’t) so you can invest your resources wisely.
• Stay competitive: Use data and automation to keep up with bigger brands.

Ready to create your marketing tool stack?

Let’s look at some of the best small business marketing tools you should consider. I’ll group them by category to make it easier for you to choose the right ones for your business.

Want more website traffic? 

Search engine optimization (SEO) is key. Studies show that 68% of online experiences begin with a search engine, making SEO an important digital marketing channel. FYI, SEO involves boosting your rankings on search engine results pages (SERPs). Here are some of the top SEO tools I swear by to help me do that:

1. All In One SEO (AIOSEO)

AIOSEO is the best small business marketing tool in the SEO category. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active users.

Millions of smart business owners rely on AIOSEO to effortlessly improve their search engine rankings and drive targeted traffic to their WordPress sites. Recognizing the importance of qualified traffic for business success, AIOSEO offers a range of powerful yet user-friendly SEO features. 

This plugin, built with WordPress SEO in mind, allows you to easily optimize your content for greater search engine visibility, simplifying the generation of valuable organic leads.

Some features and modules that can help you boost your online visibility include:

• Cornerstone Content: Helps you build topical authority and enhances your semantic SEO. 
• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• Keyword Rank Tracker: Keep track of your keyword performance on Google right inside your WordPress dashboard.
• AI Writing Assistant: Identify relevant keywords, improve readability, and optimize your content for search engines, ensuring it ranks higher in search results.
• Next-gen Schema Generator: This no-code schema generator enables users to generate and output any schema markup on your site.
• Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
• Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
• Sitemap Generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
• And more

AIOSEO is super easy to use, even if you have zero technical knowledge. Plus, it’s designed to give your website and content a better chance of ranking, making it a fantastic marketing tool for small businesses. 

And if you run an eCommerce store built on WooCommerce, AIOSEO has features tailored to help with help your product pages rank. Check out our guide to WooCommerce SEO to see how you can use AIOSEO to outrank your competitors.

Additionally, AIOSEO also has modules to help with local SEO, on-page SEO, and technical SEO. All these features make it easier to grow your business organically. That means lower customer acquisition costs. 💪

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Pricing: Starts at $49.60. A free plan is also available.

2. LowFruits

LowFruits is the best small business marketing tool for keyword research. It’s a unique tool created to help you identify low-competition keywords by analyzing Google’s SERPs. This unique combination of keyword research and SERP analysis makes it a standout tool compared to other platforms. 

LowFruits also offers a range of other features, such as:

• Rank Tracker: LowFruits’ Rank Tracker provides a visual representation of historical and current ranking data. You also get a list of the top 10 organic results for the keyword. 
• Domain Explorer: The Domain Explorer shows you a list of competitors within your niche. You can add these websites to your extraction list and get their keywords.
• Keyword Extractor: The ranking keyword extractor tool extracts the top-ranking keywords from competitors’ websites.

LowFruits is an effective keyword research tool that I turn to for most projects. It’s great at uncovering relevant and easy-to-rank keywords. It also offers tools to help me spy on competitors, empowering me to outrank them.

For example, the list below shows weak competitors that the tool uncovered within the florist industry. When you see one similar to you, you can click the + button to add it to your extraction list. 

Once you’ve added competitors to your list, you can use the Keyword Extractor to get a list of competitors’ keyword ideas, ranking keywords, or even their sitemaps. 

LowFruits Pricing: LowFruits has 2 types of plans you can choose from—pay-as-you-go (PAYG) pricing and subscriptions. PAYG packages are based on credits and start at $25 for 2,000 credits. A standard subscription is $21/month and comes with 3,000 credits. 

3. Broken Link Checker

Another essential small business marketing tool that can help boost your SEO is Broken Link Checker (BLC). Developed by the same reliable team behind the popular All In One SEO (AIOSEO) plugin, you can expect clean and effective code.

As the name suggests, BLC helps you identify and remove broken links from your WordPress site. This is critical for SEO, as links are among the top ranking factors search engines use to rank content. Plus, broken links on your site can hinder crawling and indexing, costing you:

• Traffic
• Rankings
• Conversions

That’s why your marketing toolbox must include a broken link checker like BLC. 

Broken Link Checker is a fantastic tool for maintaining your site’s health and ensuring you nail your technical SEO. The plugin automates the task of finding and fixing broken links, saving you a lot of time as you won’t have to look for them manually. And when you find a broken link, you have many options for handling it, including editing the URL, unlinking it, rechecking it, or redirecting it!

Broken Link Checker is undoubtedly one of the first small business marketing tools you should install on your site if you’re serious about using your site as a lead generation or sales machine.

Pricing: Free. Paid plans start at $4.99.

4. SEOBoost

Another SEO tool I recommend adding to your marketing tool stack is SEOBoost. This is an excellent tool I use to create content that ranks.

SEOBoost is a full-suite content management platform designed to help you create and manage your SEO content creation workflow from start to finish. Some tasks you can use it for include:

• Creating content briefs and outlines
• Creating topic reports
• Speeding up content optimization using AI

I also find SEOBoost helpful for keyword research, as it helps me discover relevant secondary and LSI keywords to incorporate into my content.

I’ve found SEOBoost to be most helpful when updating existing content. It audits content based on the target keyword and compares it to top-ranking content on SERPs. All I have to do is input the URL of the page I want to audit and my focus keyword. SEOBoost will conduct an audit and provide a detailed report.

Once the audit is complete and I’ve analyzed the data, I simply click the Optimize Content button. 

Doing so takes me to a page where I can use the content audit results to optimize my content. This feature is especially useful when bulk optimizing existing product pages and landing pages.

SEOBoost Pricing: Paid plans start at $30/month. SEOBoost also offers a 14-day free trial.

5. MonsterInsights

MonsterInsights is the best small business marketing tool for tracking your site’s analytics. It’s the most popular WordPress Google Analytics plugin on the market, boasting over 3 million users.

MonsterInsights’ popularity stems from its ability to deliver the robust capabilities of Google Analytics through a remarkably easy-to-use interface. By bringing all your essential website data directly into your WordPress dashboard, MonsterInsights offers unparalleled convenience for understanding your site’s performance. 

MonsterInsights offers in-depth insights into where your site visitors come from and how they interact with your content. This enables you to optimize your site and content for maximum conversions based on real user behavior.

If you use WooCommerce or Easy Digital Downloads to sell on your website, MonsterInsights also offers enhanced eCommerce tracking features. These help you to optimize your site and landing pages for improved sales.

Pricing: Starts at $99.50/year.

6. SEO Analyzer by AIOSEO

SEO Analyzer is a powerful tool that crawls and audits your site to identify critical errors that may be hindering your SEO efforts. It also provides actionable insights to help you enhance your SEO.

In essence, SEO Analyzer functions as your personal SEO checkup, identifying areas where your site may be lagging and offering solutions to improve. Examples of how AIOSEO’s analyzer helps you implement SEO best practices include:

• Find SEO issues: Easily find SEO-related issues on your site and get actionable data to fix them before they become problematic.
• Fix critical issues: Overhaul your site and eliminate all SEO issues negatively impacting your site. 

Besides analyzing your site, you can use SEO Analyzer for your competitor analysis. Simply enter your competitor’s URL, and the tool will provide a report on their SEO. You can use this to determine their strengths & weaknesses and identify gaps in their strategy.

Pricing: Free.

7. Semrush

Semrush is another top-ranking small business marketing tool to consider as you build your business. It’s a full-suite SEO and content marketing tool that’s used and loved by many marketers. Some of its most popular use cases include:

An advanced feature you’ll love is the Site Audit tool. It reports on domain-level and page-level SEO performance, so you know exactly how your SEO campaigns are performing. The tool also runs technical SEO audits, analyzes your competitors’ SEO strategies, analyzes any domain’s backlink profile, and more.

With so many features and use cases, Semrush certainly deserves a spot among the best SEO marketing tools on the market. However, one of the biggest drawbacks of Semrush is the price tag, which puts it out of reach for many small businesses.

Pricing: Paid plans start at $139.95/month. A free plan is available, but it’s limited.

8. Google Search Console

Google Search Console (GSC) is the best free marketing tool for small businesses. It’s a free digital marketing tool by Google that allows you to track your site’s performance and identify technical issues that may be impacting it. You can also use it to monitor your keyword rankings, impressions, clickthrough rates, and other essential SEO data.

However, one of GSC’s biggest drawbacks is that the reports can contain so much data that they can overwhelm beginners. This is one of the main reasons we recommend using AIOSEO’s Search Statistics instead. With Search Statistics, you get the data presented in an easy-to-digest format, helping you make data-backed decisions.

One reason SEOs love GSC is that you can use it to submit sitemaps for faster crawling of content. This improves your chances of ranking high on search engines. And with AIOSEO’s GSC integration, your sitemaps are automatically synced with Google!

This feature in AIOSEO means I have one less thing to worry about when it comes to ensuring the indexation of my content.

Pricing: Free. 

For a more comprehensive list of tools in this category, check out our expertly curated list of the best SEO marketing tools for any business. 

Every business thrives on a steady stream of leads. To that end, some of your most valuable marketing investments should be in lead generation tools. Here are some I highly recommend:

9. WPForms

WPForms is the best contact form plugin for WordPress. The plugin is renowned for its ease of use and ability to capture visitor data seamlessly, enhancing the user experience. 

One of the things I love the most about WPForms is its simple installation and deployment. Couple that with a user-friendly drag-and-drop builder and a vast library of 700+ templates, and it makes it easy for lean or even solo marketing teams to create any type of form effortlessly.

With WPForms on your site, you can easily create: 

• Contact forms
• Email subscription forms
• Online order forms
• Payment forms
• Surveys and polls
• And more

WPForms also facilitates financial transactions by integrating with popular payment platforms like Stripe, PayPal, Square, and Authorize.net. This allows you to collect payments directly through your online forms easily.

Another advantage of WPForms is that it offers advanced features not found in other form builders. Examples include conversational forms, user journey tracking, form abandonment, and geolocation tracking, among others.

With all these features and more, WPForms stands out as one of the best small business marketing tools for lead generation.

Pricing: Free. Paid plans start at $49.50/year

10. OptinMonster

OptinMonster consistently ranks among the top digital marketing tools, renowned as a powerful conversion rate optimization (CRO) plugin designed to significantly expand your subscriber and customer base. 

If you run an eCommerce store, you can also use OptinMonster’s advanced features to reduce cart abandonment, increase sales, grow your email list, and more. That’s because OptinMonster is perfect for creating highly targeted, personalized offers that your site visitors can’t resist. For example, you can show your site visitors popups based on the items in your customer’s cart, a blog post they’re on, and much more.

No technical or design skills?

No problem! With OptinMonster’s drag-and-drop builder, creating eye-catching popups that can help grow your business is easy.

Pricing: Starts at $7/month (billed annually).

11. SeedProd

SeedProd is one of the best WordPress plugins to consider if you’re a small business looking for a super-easy way to create a beautiful WordPress site in minutes. It’s a very popular drag-and-drop website builder for WordPress, used on over 1 million sites. The plugin enables you to easily customize your website design and create custom page layouts without requiring any coding.

Already have a website?

You can also use this versatile plugin to build lead generation assets. For example, you can use SeedProd to build high-converting landing pages for your site. You can also use it to create impactful sales funnels to help convert your website visitors into customers.

Additionally, if you want to build an eCommerce store, SeedProd also offers custom WooCommerce blocks. You can add these to your store to make it easier for shoppers to interact with your products. Examples of these blocks include:

• Add-to-cart buttons
• Shopping carts
• Checkout pages
• Product grids

These make it easy to customize your WooCommerce site, checkout pages, product pages, and more. Plus, they also help boost conversions on your product-focused landing pages.

Pricing: Paid plans start from $39.50/year.

12. Thrive Leads

Thrive Leads is the marketing tool for growing your email list. It’s a WordPress plugin that has various opt-in forms, including 2-step opt-ins, lightbox forms, slide-in forms, and more. This makes it super easy to capture leads on your site.

And if you’re wondering—yes, you do need an email list, especially if you want to grow your brand by building a loyal customer base. Check out our article on combining SEO and email marketing.

Besides helping grow your email list, Thrive Leads also has conversion rate optimization (CRO) tools. It comes with powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and much more.

If you want to grow your email list fast, Thrive Leads is the best small business marketing tool for the job.

Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.

13. RafflePress

Giveaways are an excellent way to increase brand awareness and generate excitement around your products. This is where small business marketing tools like RafflePress come into play.

RafflePress is the best WordPress giveaway plugin, making it an excellent choice if you’re looking for a digital marketing tool to make your brand go viral. The tool simplifies the process of creating engaging giveaways and contests, making it incredibly effective for quickly building your email list and expanding your subscriber base. For lead generation campaigns demanding swift outcomes, RafflePress is an ideal choice.

Creating viral contests is super easy with RafflePress’s drag-and-drop giveaway builder. The plugin also comes with an easy-to-use landing page builder, making it easy to drive traffic to your contests. Once you’ve set up your landing page, users simply need to click a button and follow the instructions to enter your giveaway. And to ensure your contests are fair, the plugin also comes with built-in fraud protection.

Pricing: Starts from $39.50/year.

Social media boasts over 5.04 billion users, making it a powerful marketing channel for small businesses. This means your marketing toolbox is incomplete if you don’t have tools to help you tap into this audience. 

What marketing tools do I recommend for small businesses?

Here’s my list of the top tools you need to run impactful social media marketing campaigns.

14. Facebook Feed Pro

Facebook Feed Pro is a fantastic social media marketing tool that makes it easy to display Facebook posts on your site.

With the free version, you can integrate text and links from Facebook posts into your site. However, to fully leverage your Facebook content by displaying photos, videos, and comments, the premium version of the plugin is essential.

By default, the embedded Facebook feeds inherit the styling of your WordPress theme. However, for complete control, the plugin offers extensive customization options through its visual feed customizer. This allows you to modify every aspect of your Facebook posts and feed.

If your target audience uses Facebook, then the best marketing tool for your social media campaigns is Social Post Feed.

Pricing: Free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

15. Instagram Feed Pro

Instagram Feed Pro is the go-to social media marketing tool for running Instagram campaigns. It’s a popular WordPress plugin for displaying Instagram photos and posts on your site. It’s highly customizable and easy to manage, making it an excellent choice for both pros and absolute beginners.

Instagram Feed Pro even lets you display Instagram posts from multiple Instagram accounts in the same or different feeds. Plus, you can also create multiple Instagram feeds on the same page and customize the style to match your brand.

Want to convert your site visitors into Instagram followers?

Instagram Feed Pro enables you to add a ‘Follow on Instagram’ button to the feed on your site. This enables you to connect on a deeper level with your target audience and provides the opportunity to run more effective social media campaigns.

Pricing: Free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

16. YouTube Feed Pro

YouTube has become one of the biggest search engines people use to search for products. This is why you need a marketing tool like YouTube Feed Pro. It’s the best plugin for displaying YouTube videos on your site without needing to modify any code. This makes it a fantastic tool if your target audience prefers to consume content in video format. 

One thing I love about the plugin is that you can customize it and change the look and feel of how your videos are displayed. It also offers multiple options for displaying YouTube videos, including gallery, list, and grid layouts.

The best part about the plugin is that you can also create multiple feeds from different YouTube channels!

Pricing: Free. Paid plans start at $49. You can also get the full suite of social media plugins for $299/year.

17. Buffer

Buffer is a powerful social media management tool that can help you streamline and optimize your social media marketing efforts. It’s particularly loved for making content scheduling and publishing easy. The tool enables you to schedule posts in advance for multiple social media platforms, such as Facebook, X (Twitter), Instagram, LinkedIn, and more. 

Because you can plan and organize your social media calendar, having a consistent presence across your social channels is easier. Plus, it can also help you scale your social media activities. The best part is you don’t have to log in to each platform individually to post updates manually.

Pricing: Paid plans start at $5/month/channel.

18. ClickSocial

Looking for a Buffer alternative but with more power and a lighter price tag?

ClickSocial is it.

ClickSocial offers an innovative approach to social media management by seamlessly integrating with your WordPress dashboard, empowering you to efficiently handle multiple social media accounts from a unified interface.

The plugin is designed to streamline the process of scheduling and posting content across various platforms, including Facebook, Instagram, and X (Twitter). Connecting your social media accounts to ClickSocial enables you to create and schedule posts directly from your WordPress site, eliminating the need to log in to each account separately. This saves time and simplifies the workflow for bloggers, marketers, and businesses looking to enhance their online presence.

ClickSocial is undoubtedly the best social media management tool for small businesses. If SMM is one of your marketing channels, you definitely have to invest in it.

Pricing: Free. Paid plans start at $3.99/month.

Email is one of the best channels for growing your business. One reason I swear by it is that it allows you to connect directly with your target audience. For a deeper understanding of the value I place on this marketing channel, check out our article on combining email marketing and SEO to see how to get the best returns on your digital marketing campaigns.

In the meantime, let’s jump into our list of the best digital marketing tools for email marketing.

19. WP Mail SMTP

WP Mail SMTP is a WordPress plugin you should consider if you plan on sending emails from your site. This SMTP (Simple Mail Transfer Protocol) email service API boasts a strong track record of inbox delivery, preventing your website’s emails from landing in spam folders. Its effectiveness has made it the choice for over 3 million websites sending various types of email.

WP Mail SMTP is undoubtedly the best WordPress SMTP and PHP mailer plugin and can be connected to your favorite email platforms like Sendlayer, SendinBlue, Constant Contact, and more.

Why is an SMTP service important?

To keep your audience informed, you might want your WordPress site to send email notifications. However, because WordPress utilizes the PHP mail() function, which is frequently misconfigured or blocked by hosting providers, this essential email functionality often breaks down.

Enter SMTP plugins like WP Mail SMTP, designed to effortlessly overcome WordPress’s email limitations. By installing and configuring it—no code needed—you unlock the ability to send crucial emails like transactional confirmations and shipping updates to your audience with confidence. WP Mail SMTP prioritizes deliverability, so you can trust that your emails will reach their destination.

With email marketing integral to growing an online business, a plugin like WP Mail SMTP is undoubtedly one of the must-have small business marketing tools if you’re to thrive in your online business.

Pricing: Paid plans start at $49.00/month.

20. Constant Contact

Constant Contact is one of the best email marketing platforms for small businesses. One reason for this is that it’s easy to use, despite having unparalleled functionality compared to other eCommerce email marketing solutions. Another is that it makes it super easy for a 1-person team to execute impactful email marketing campaigns.

To effectively expand your business, prioritizing the growth of your email list is key. Constant Contact not only facilitates easy list building but also empowers you to execute focused email marketing campaigns with remarkable simplicity. This is made possible by its extensive library of professionally crafted email templates designed for a wide array of niches.

The best part is that the plugin also allows you to create multiple email lists and custom funnels. This helps you personalize your campaigns and boost your conversions.

If you’re looking for an email marketing software to help drive business growth, Constant Contact is a fantastic choice.

Pricing: Paid plans start at $12/month.

21. Omnisend

Omnisend is another email and marketing automation platform that ranks high on many digital marketing tool lists. It’s an all-in-one email and SMS marketing solution that helps you run personalized marketing and sales campaigns.

Designed to fuel your eCommerce growth, this plugin offers powerful tools such as email marketing features to help you build your email list and create engaging, personalized campaigns. 

Furthermore, its SMS marketing functionality allows you to reach customers with targeted offers via text, expanding your outreach.

You can also create reusable workflows to automatically send targeted email, SMS, Facebook Messenger, and WhatsApp messages to your customers based on their behavior, preferences, and purchase history.

Omnisend empowers you to send incredibly relevant and personalized messages to both your email and SMS subscribers through its robust segmentation and personalization tools. These powerful features, among others, position Omnisend as a leading email marketing solution for expanding your customer base and boosting sales.

Pricing: Free. Paid plans start at $11.20/month.

Now that we’ve looked at some of the top small business marketing tools on the market, which ones are my top picks?

Here are the tools I’d recommend:

I hope this post helped you discover the best small business marketing tools for your business. You may also want to check out other articles on our blog, like our WordPress SEO cheat sheet for beginners and our guide to WooCommerce SEO.

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Kato Nkhoma
Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.