Our mission at Yoast is ‘SEO for everyone’ and we believe that Shopify users can benefit a lot from SEO. That’s why we recently launched an app that helps you attract more people to your online store on Shopify: The Yoast SEO for Shopify app. What makes this app stand out is that it’s been created by a team with over 10 years of experience in SEO. But how does it attract more people to your store? And what can you actually do with it? In this blog post, we’ll give you 6 reasons why we believe that Yoast SEO for Shopify is the best solution for your online store!
1. Modifying Shopify themes is tricky; we make it easier
When you install an SEO app, there will probably be some changes to your website and theme. Don’t worry, this is quite normal. In fact, there will already have been some other modifications to your theme files. Depending on the other apps that you’re running. Unfortunately, many of the new apps that you install, will apply their changes on top of what’s already there. That’s why sites often end up with mismatched, malformed, and missing bits of SEO stuff. Especially if you’ve historically used multiple apps. The Yoast SEO for Shopify app is really smart; it conditionally removes a whole bunch of potentially conflicting stuff and outputs its own in a clean way. Rather than forcing it in on top of what’s already there.
2. Our structured data is comprehensive and robust
Structured data helps Google and other search engines better understand your pages, which can benefit your rankings. Our structured data approach does a great job of connecting and describing products and pages. We don’t output ‘bits and pieces’ of structured data. We connect the structured data together in one graph and output it in a way that minimizes conflict and overlap.
Structured data also makes it possible to have your customers’ ratings show up in the search results. And this is definitely a recommendation when you have an online store. It shows other (potential) customers that you are trustworthy and will increase the chances of them visiting your website. That’s why we’ve created an integration with four popular review apps on Shopify. This integration helps handle the structured data around your ratings to make those ratings show up in the search results. The apps that we integrate with right now are Judge.me, Loox, Ali Reviews and Opinew. Read more about this integration in our post on showing Shopify ratings in the search results.
3. We are SEO experts!
For over 10 years, Yoast has been building products that help people with a WordPress website with their SEO. And with millions of downloads so far, we’re not afraid to call ourselves the #1 SEO plugin for WordPress. You might be wondering what this has to do with you and your Shopify website? Well, we’ve built our Shopify app with all of the learnings and SEO expertise we’ve acquired over the last decade. Which is a lot!
All of this experience has resulted in an app that handles a lot of the technical SEO stuff for you. For example, the latest best practice for meta robots directives, correctly setting indexing controls on paginated states, and all of the nuances of how various open graph and SEO settings work together. Not sure what all of this means? The takeaway is that these settings play an important role in how high you end up in the search results. We also have close contact with Google and collaborate with them regularly. All of this makes it easy for us to stay up to date on the latest SEO news. This helps us constantly improve our app to make sure you stay on top of the latest changes in SEO.
4. Yoast SEO offers control on an individual level
With Yoast SEO for Shopify, you decide how your titles and meta descriptions are set up per content type. This allows you to set a consistent way of showing your titles and meta descriptions in the search results. We integrate directly into Shopify to give you control per post, page, or product on an individual level. Our app gives you this page-level control, allowing you to make these changes per page or product you’re working on.
5. Our app helps you create quality content that search engines love
Content is a key element in SEO. Google uses any chance they get to remind the SEO world of the importance of high-quality content. To start and keep ranking, you need to keep producing great content. Content that’s easy to understand for site visitors and search engines. That’s why readability is so important when it comes to creating content for your product pages and blog posts. Writing high-quality blog posts and creating great product descriptions should always be a priority.
It’s important to conduct keyword research for your online store and keep up that flow of fresh content. The right content helps search engines like Google understand what your website is about. Which helps them direct the right audience to your pages. Perhaps even more important, it strengthens the relationship with your audience when you provide them with high-quality content. Yoast SEO for Shopify is the SEO solution that gives you direct feedback on the content you’re writing, to help you improve it for site visitors and search engines.
6. We understand content written in 20 different languages
Yoast SEO is the best app out there for understanding content written in your language and giving you direct feedback on it. At the moment, it’s able to do this in 20 different languages: English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech, Japanese, Greek, Slovak and Indonesian.
There are a lot of SEO apps out there that are focused on the English language. Thanks to our team of linguists we can offer feedback on your content in any of the languages above! Of course, you can use an app that is focused on just your language, but don’t forget about all the other features that our app offers when it comes to SEO! With Yoast SEO, you have one SEO app that helps you write great content (in the language of your choice) and fixes a lot of the technical SEO for you.
Yoast SEO helps rank your online store!
Unlock powerful features and much more for your Shopify site with the Yoast SEO app!
To conclude
There are loads of SEO apps out there for your Shopify store. And it’s up to you which one is the best fit for your specific needs. We hope this article gives you some more insight into the features of our SEO app and how it can help you climb those search results! If you want to read more about our app, go to the Yoast SEO for Shopify page to read all about it.
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Thijs is the CEO of Yoast. He is a behavioural scientist with a lot of love for SEO, open-source and the internet as a whole. He’s had all kinds of jobs both within Yoast and outside, such as ecommerce manager, SEO specialist, support engineer and marketeer.
