Looking for the best lead generation tools to grow your sales and revenue?
Back when I first started my WordPress site, I struggled to generate leads. I tried everything from basic contact forms to pop-up windows, but nothing worked effectively. It felt like I was leaving money on the table.
That’s why I started experimenting with lead generation tools and plugins. These tools can be game-changers, making it so much easier to grab those all-important email addresses and contact details.
Think about it. You can start building relationships with your visitors and send them personalized messages that can eventually turn them into loyal customers.
In this article, I’ll share the top WordPress lead generation tools I’ve found. My goal is to help you decide which one will be the perfect fit for your site’s growth.
In This Article
What Is Lead Generation?
Lead generation is a digital marketing term that refers to the process of attracting website visitors and turning them into potential customers. It’s a powerful strategy to grow your business.
A lead is a website visitor who fulfills a particular goal on your website, such as downloading an ebook, filling out a form, initiating a chat with a chatbot, or reaching out to your sales team.
While this may seem simple, turning visitors into leads can be difficult. That’s why you need the best WordPress lead generation plugin to make this much easier. To get the best results, you’ll want to have a combination of plugins to attract and capture these different types of leads.
9 Best WordPress Lead Generation Tools: Expert Picks
Having worked in the digital marketing space for nearly a decade, I’ve used many tools to help clients generate business leads. Here are some of my most trusted lead generation tools to help you grow your business:
1. All In One SEO (AIOSEO)
AIOSEO is a powerful yet easy-to-use SEO plugin that boasts over 3 million users. Millions of smart business owners and bloggers trust AIOSEO to help them boost their search engine rankings and drive qualified site traffic.
AIOSEO ranks high on our list of the best WordPress lead generation tools because it’s a powerful tool that can help you rank high on search engine results pages (SERPs). This is important because most organic lead generation campaigns start off in search.
This means SEO should be your first stop as you design your lead generation campaign.
AIOSEO is the best plugin for generating relevant traffic and leads for your business. Its powerful SEO features help you properly configure your SEO settings.
Examples include:
- Cornerstone Content: Helps you build topical authority and enhances your semantic SEO.
- Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
- Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing.
- Keyword Rank Tracker: Keep track of your keyword performance on Google right inside your WordPress dashboard.
- AI Writing Assistant: Identify relevant keywords, improve readability, and optimize your content for search engines, ensuring it ranks higher in search results.
- Next-gen Schema Generator: This no-code schema generator enables users to generate and output any schema markup on your site.
- Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
- Link Assistant: Powerful internal linking tool that automates building links between pages on your site. It also gives you an audit of outbound links.
- Sitemap Generator: Automatically generate different types of sitemaps to notify all search engines of any updates on your site.
- And more
If you run an eCommerce store, AIOSEO has built-in WooCommerce SEO settings. Examples include individual product page optimizations, product image SEO, and more. These are designed to help your online store get more visitors from the search results.
AIOSEO makes attracting the right kind of leads to your website much easier, making it an excellent organic lead generation plugin for WordPress.
For step-by-step instructions on how to install AIOSEO, check out our installation guide.
Pricing: Starts at $49.60/year. A free version is also available.
Check out our WooCommerce SEO guide for tips to make your online store more visible on search engines.
2. OptinMonster
OptinMonster is one of the best lead generation tools available on the market. It’s a powerful conversion rate optimization (CRO) tool for growing your email list, reducing cart abandonment, and driving engagement.
OptinMonster enables you to create high-converting lead capture forms and display them strategically on your website. All without you needing any technical or coding skills. That’s because the tool has a powerful drag-and-drop popup form builder. It also has over 700 templates to help you quickly create beautiful lead generation forms.
Another powerful feature of OptinMonster is a proprietary one called Exit Intent® technology. This helps you convert website visitors who are about to leave your page by showing them a popup when they’re about to leave.
You can also use the page targeting feature to show customized popup messages to website visitors, increasing the chances of conversion. In addition, OptinMonster has an analytics and insights dashboard to give you actionable insights for creating more targeted campaigns.
One feature I absolutely love in OptinMonster is its AI-powered feature called Smart Optimization. This is an AI-driven text suggestion tool to generate powerful copy in your OptinMonster campaigns. For example, you can use it to:
- Create or improve your campaign headline or text
- Optimize your campaign text
- Get optimized suggestions for each text element
These features make creating your campaigns easier, faster, and more efficient, resulting in a more efficient lead generation workflow.
Pricing: Starts at $9/month (billed annually).
Check out our list of the best popup plugins for more options.
3. WPForms
WPForms is undoubtedly the best WordPress contact form plugin on the market. Over 6 million website owners use this beginner-friendly drag-and-drop builder to create different types of online forms for their WordPress sites.
This AI-powered form builder ranks high on this list of the best WordPress lead-generation tools because contact forms are a great lead generation tool. In addition, they’re an excellent way to collect email addresses so you can stay in touch with your customers.
With WPForms, you can transform any idea into a complete form in seconds. Let’s face it, building forms can be a drag. But WPForms AI? It’s like having a smart assistant that can either build the whole thing for you or just give you those clever suggestions you need for things like dropdown lists.
WPForms has over 2,000 pre-built form templates you can use as a starting point for your lead generation forms. You can then easily customize these to suit your needs.
WPForms also integrates with many email marketing services and CRM providers. As a result, you can automatically add leads to your email list as they submit their forms. WPForms will also store each completed form entry in your WordPress database.
Pricing: Starts at $49.50/year.
4. Thrive Leads
Thrive Leads is the best WordPress lead generation plugin for growing your email list. It comes with various opt-in forms, including 2-step opt-ins, lightbox forms, slide-in forms, and more. This makes it super easy to capture leads on your site.
Besides growing your list, Thrive Leads is also built with conversion rate optimization in mind. It offers powerful features like lead groups, which allow you to segment your list based on specific criteria. You also get A/B testing tools, dynamic text replacement for personalization, and more.
If you want to supercharge the growth of your email list, then Thrive Leads is the best WordPress lead generation plugin for you.
Pricing: Starts at $99/year. You can also get the complete ThriveSuite (5 plugin bundle) for $299/year.
5. SeedProd
SeedProd is a very popular drag-and-drop AI-powered website builder for WordPress and is used on over 1 million sites. Besides making it easy to build websites, you can also use it to create stunning landing pages in minutes. These are essential to helping you drive traffic to your site, grow your email list, and boost your sales.
If you don’t have much experience building high-converting landing pages, don’t worry. SeedProd comes with 300+ templates you can use as your foundation. Customizing these to match your design needs is super easy, thanks to SeedProd’s intuitive drag-and-drop builder.
Plus, SeedProd includes a generative AI tool that can assist in creating written content for your landing pages. It can both generate new text and rewrite existing content, potentially offering a more efficient approach to content creation.
SeedProd also seamlessly integrates with many other lead generation and email marketing tools, making it a fantastic lead generation plugin for WordPress users.
Pricing: Starts from $39.50/year.
6. PushEngage
PushEngage is one of the best push notification tools on the market. With web push notifications, you can drive visitors back to your site and get a second shot at converting them. The plugin sends popup notifications straight to users’ desktop and mobile browsers.
You can set up push notifications to automatically go out to your subscribers whenever you publish a blog post, new product announcements, cart abandonment reminders, price drop alerts, and much more. You can also use them to send custom messages. This way, you can still communicate with web visitors not yet on your email list and convert them into leads.
I also love that PushEngage leverages AI to help create content. This makes generating leads from browser notifications much easier.
Pricing: Starts at $8/month.
7. TrustPulse
TrustPulse is a FOMO (fear of missing out) and social proof plugin that shows notifications to your visitors as they browse your website. These notifications are designed to help gain your visitors’ trust and create a sense of urgency, which encourages your visitors to take action. Examples of the notifications TrustPulse shows include subscription sign-ups, sales, or popular products.
Don’t worry. You don’t need any technical knowledge to get TrustPulse running on your site. It will automatically track user activity on your site, then use this data to create personalized popups. All you have to do is customize the text and choose the data you want to display.
You can also use TrustPulse to create action messages. These are messages that ask website visitors to click on your popup to sign up. Again, this becomes easier with social proof to boost trust and confidence.
Pricing: Starts at $5/month.
8. RafflePress
RafflePress is the best WordPress giveaway plugin, making it an excellent lead generation tool. You can use it to create giveaways and contests to help you grow your email list quickly. So, if you want quick results for your lead generation campaigns, this is the plugin for you.
Creating viral contests is super easy with RafflePress’s drag-and-drop giveaway builder. The plugin also comes with a landing page builder to make driving traffic to your contests easy. Once you’ve set up one, users simply need to click a button and follow to enter your giveaway. And to ensure your contests are fair, the plugin comes with built-in fraud protection.
RafflePress also makes lead generation and management easier as it integrates with your favorite email marketing services and CRMs.
Pricing: Starts from $39.50/year.
9. LiveChat
LiveChat allows you to quickly add a chat box on your website so you can engage in two-way conversations with your visitors. This helps improve customer relationships and also helps convert visitors into leads.
LiveChat also seamlessly integrates with your favorite email marketing tools and CRMs. It connects with automation tools like Zapier, so you can integrate with thousands of other apps. You can easily use LiveChat to add leads to your email list and convert them into paying customers.
Pricing: Starts at $20/month.
Best WordPress Lead Generation Tools: Your FAQs Answered
What are WordPress lead generation tools?
A WordPress lead generation tool is a software that helps you capture and collect leads or contact information from visitors to your WordPress websites. These plugins often include features like forms, pop-ups, and other lead-capture methods.
Why do I need lead generation tools for my WordPress site?
Lead generation plugins are essential for businesses and website owners looking to build their email lists, generate leads, and convert website visitors into potential customers. They provide tools and features to make the lead collection process more efficient and effective.
The Best WordPress Lead Generation Tools to Grow Your Business: Our Top Picks
Our top pick for the best WordPress lead generation tool is AIOSEO. This powerful SEO toolkit makes it easy for you to rank high on SERPs, thereby generating traffic and leads to your site. And with the plugin being super easy to use, you don’t need to hire a dedicated SEO specialist to help you outrank your competitors.
However, we believe you need a combination of different lead generation tools for the best results. That’s why I recommend:
- OptinMonster if you’re looking for a lead generation plugin to help you grow your email list.
- WPForms for building high-converting online forms and collecting user details.
I hope this post helped you find the best WordPress lead generation plugins for your business. You may also want to check out other articles on our blog, like our expertly curated list of the best customer acquisition tools. Also, consider our tutorial on checking and stealing your competitors’ top keywords.
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The post 9 Best WordPress Lead Generation Tools to Grow Your Business first appeared on AIOSEO.
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