Now available in Yoast SEO 21.0 • Yoast

Now available as beta in Yoast SEO Premium

The new AI feature is now available as a beta in Yoast SEO Premium. As we fine-tune the API, you might see system messages in this beta phase. These are not huge issues, and it’s certainly not your fault. Simply try again if you see a message pop up! Think of it as getting a sneak peek behind the scenes, like witnessing a chef in a restaurant kitchen perfecting your dish. It’s all part of the process as we refine and optimize the product. You can activate the AI feature in the Yoast SEO settings.

We’re constantly working to improve our AI features, which is where we need your input. We value your feedback and ideas to ensure our products serve you better each time. We understand how quickly the world moves, particularly in areas like LLMs and generative AI. So, we are ready to make numerous tweaks and changes to keep pace and maintain high quality. Together, let’s explore this exciting new chapter!

Powered by generative AI

The new feature in Yoast SEO 21.0 uses advanced generative AI to create engaging, creative, SEO-optimized titles and meta descriptions. Relying on large language models, machine learning algorithms and fed with vast amounts of data, our AI understands your content to provide you with optimal suggestions.

Why use AI for SEO

SEO involves techniques and strategies to rank your site higher in search results. One of them is to have good, catchy titles and relevant meta descriptions that appeal both to readers and search engines.

But the challenges are real. Manually crafting these pieces of content can be tedious, and time-consuming and may require an advanced understanding of SEO. This is where our new feature steps in.

Here’s how the AI in Yoast SEO Premium benefits you

• Saves time: You can focus more on creating quality content when you automate the generation of titles and meta descriptions.
• Enhances creativity: It helps stimulate creative and engaging titles and descriptions, ensuring they grab the reader’s attention in search results.
• Improved CTR: Leveraging AI for your SEO efforts can revolutionize your content optimization strategy and helps the number of people clicking through to your site.
• Integrated workflow: By integrating different tasks — in this case, content creation and SEO optimization — into a seamless workflow, you save time, reduce complexity, and increase productivity. It also ensures that all your work is aligned toward one goal, increasing the effectiveness of your efforts.

Let us walk you through the functionality to show how this new feature will help you do SEO.

How does it work?

The AI feature in Yoast SEO 21.0 works for all your content. Here’s how:

• Get started: Activate the AI feature in the Yoast SEO settings. Locate the ‘Use AI’ button. You’ll find this in the Google Preview in the Yoast SEO Premium sidebar or by scrolling down your post. Once your content is ready, click this button, and our AI feature will appear.
• One-time consent: We’ve powered the AI features in Yoast SEO with external services. We need your consent to allow you to use them. Remember that we’ll transfer your data once you consent to use the AI feature.
• AI at work: Ask it to generate titles or meta descriptions. Our advanced algorithms analyze your content after you click the button. The AI then uses this to generate a list of engaging and SEO-friendly titles or meta descriptions that align with your content.
• View suggestions: You’ll see five unique suggestions for the title and meta description. Check them to see which ones suit your content the best. They are in the context of a Google SERP result. You can immediately see how it might look in the search results.
• Choose or refresh: Find a title or meta description you love? Wonderful! Select it and click the ‘Apply AI title/meta description’ button next to the selection, and it will automatically populate the appropriate fields. Not entirely satisfied with the first round of suggestions? No problem! Click the ‘Generate more’ button, and five fresh suggestions for titles and meta descriptions will appear.
• Finalize: The generated titles and meta descriptions are not set in stone. Tweak them to your liking.

Remember, there’s no need for any configuration. It also doesn’t cost you anything extra, like AI credits or an extra subscription — it’s all included in Yoast SEO Premium.

Keep Google in mind

Even as you use our AI feature to create SEO meta tags, it’s worth remembering that Google often rewrites titles and meta descriptions. This process is based on their algorithms’ understanding of your content and what they consider will be most helpful to users.

What does this mean? Google’s systems serve the user the best content according to their search query, which means it will occasionally adjust your titles and meta descriptions. This fact underlines the importance of your on-page content aligning with your meta tags.

Something else to keep in mind

While our generative AI is a powerful tool designed to deliver high-quality, SEO-friendly titles and meta descriptions, we want to remind you that it doesn’t replace the human touch. The technology provides incredible choices by learning from your data, but it might only partially grasp the unique context, branding, or tone of voice your content requires.

The suggestions generated by our AI feature provide a solid foundation for your SEO data, saving you time and effort. However, it’s still important to review these suggestions to ensure they align with your brand’s voice and your content’s context and are factually correct. We have a blog post explaining how to evaluate the generated titles and meta descriptions.

The power of generative AI in SEO is immense, offering time-saving benefits and efficiency; still, the technology should complement human intelligence, not replace it. We ensured that Yoast SEO 21.0 allows and encourages you to review, refine, and tailor the AI’s output.

Stay involved in the process, use this tool to enhance your workflow, and remember — the magic truly happens when human creativity and advanced AI work together!

Get Yoast SEO 21.0 now

We can’t wait for you to dive in and use this helpful feature in Yoast SEO Premium. We firmly believe it has the potential to improve your SEO work and make it more efficient. It helps free up that valuable time to do what you do best — create fantastic content.

The update is free if you use the Premium version of our SEO plugin. If you’re not a Premium subscriber, upgrade today to enjoy this and many more advanced features to help your SEO.

We’re excited about this new chapter in simplifying and optimizing your SEO work. As always, we are open to feedback and suggestions about Yoast SEO, and we’re looking forward to hearing about your experiences with this new feature.

Get ready to harness the power of AI for your SEO efforts!