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How a Million-Dollar Niche WordPress Business Uses WPMU DEV Reseller


Did you know our sister company, CampusPress, uses WPMU DEV white label reseller tools? Learn how it leverages our Reseller platform and how you can use the same tools to build your own million-dollar niche WordPress empire.

The possibilities are literally endless in terms of what kind of business you can create with our Reseller platform.

To prove it, we’re giving you an example of a real million-dollar niche WordPress business that uses the same Reseller tools you have at your disposal.

There’s nothing stopping you from creating a similar WordPress niche business, so stick around if you’re interested to see how CampusPress uses Reseller, and how you can start doing the same.

Here’s what we’re covering, feel free to skip ahead if something catches your eye.

About CampusPress

There’s nothing stopping you from building a WP niche business like CP with Reseller.

For over 18 years, CampusPress has provided enterprise-grade WordPress solutions, support, and training for education.

It is a world-leading niche WordPress business that generates millions in revenue, trusted by over 280 of the largest and most significant educational institutions in the world.

It also leverages the same cutting-edge hosting, site management, client portal, and template tools that WPMU DEV members can easily resell themselves.

On that note, let’s get into how CampusPress uses Reseller to give you an idea of how you might also use it for your own niche WordPress business.

How CampusPress uses WPMU DEV Reseller

Hosting plans and infrastructure

One of CampusPress’s primary services is enterprise-level hosting for education. CP clients will typically use this for anything from university & school websites, to student blogs and portfolio websites.

An image showing CampusPress's pricing plans
CampusPress’s enterprise-grade hosting is built on the same infrastructure as WPMU DEV.

CampusPress’s hosting is also built on the same hosting infrastructure, servers, and cutting-edge technology that WPMU DEV uses.

This includes a number of the features and tools available with our hosting plans, such as our 121-point global CDN, which CP clients can leverage for their sites.

Of course, CampusPress also provides its clients with a range of additional benefits, tools, and support services specific to the education niche on top of this, including fully custom hosting architecture options.

Site management and white label client portal

CampusPress uses WPMU DEV’s The Hub site manager and Hub Client plugin to power their white label client portal and site management interface.

This is where clients can conveniently manage their websites, hosting, account, billing & invoices, and more. They get access to handy WPMU DEV features like the WordPress plugin manager, as well as site monitoring & analytics tools.

They can also easily create new education websites in a few clicks and choose from a set of curated education templates (more on these below).

Of course, the interface is branded with CampusPress colors and custom logo. Read our full guide to learn how you can create your own white label client portal for clients.

A view of the CampusPress client portal interface
CampusPress offers fast and convenient site & account management with The Hub.

Custom site templates

When CP clients sign up, they can choose from a range of education site templates to suit their organization. The templates are bundled with hosting, site management, and expert 24/7/365 expert support.

A screen showing where CampusPress clients can choose a site template
CP clients can select from a range of expertly-made site templates to suit their organization.

They’re all meticulously planned and put together by our CampusPress team, drawing on over 18 years of experience working with a diverse range of universities and schools.

This allowed them to come up with the best formula for ready-made templates that new clients could use right away.

Practically, the templates were created with the help of WPMU DEV’s site creation, template, and cloning tools, which allow anyone to create similar custom templates for their chosen niche.