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How to use WordPress as a headless CMS for Next.js


WordPress has existed for over 20 years, powering 42.7% of all the websites on the Internet, according to W3Techs. It also holds a 62.5% market share for content management systems (CMSs) behind websites.

Today, many programming languages and frameworks are available to build user-friendly, high-performance websites that are way faster than WordPress, no matter what optimization you do in your WordPress dashboard. One example is Next.js, a popular React framework.

This guide shows how to use WordPress as a headless CMS, providing data for your Next.js application. It also explains deploying your Next.js code as a static site to Kinsta’s free Static Site Hosting service.

Understanding headless WordPress

Headless WordPress refers to using WordPress solely for its backend capabilities — managing and storing content — and using a separate system, like Next.js, for the frontend presentation.

This decoupling allows developers to use WordPress’s robust content management tools while taking full advantage of modern frontend development features, such as server-side rendering and static site generation in Next.js.

Preparing your WordPress site

Before diving into the Next.js development, your WordPress site needs a bit of preparation to serve as a headless CMS.

If you don’t already have a WordPress site, you can create one easily with Kinsta. There are three methods to build a WordPress site using Kinsta:

  1. Create a site on your local machine (perhaps using our DevKinsta tools) before moving the site to our servers
  2. Create a site remotely using the MyKinsta dashboard
  3. Create a site remotely using the Kinsta API

Once you have a WordPress site, there are two approaches to fetching data from your WordPress CMS into your frontend framework: WPGraphQL and REST API.

The REST API facilitates data retrieval in JSON format using JavaScript approaches like the Fetch API or the Axios library. The REST API has been built into WordPress since version 4.7, meaning it does not require any plugin to work. But to use WPGraphQL, which allows you to interact with your WordPress data using GraphQL query, you must install the WPGraphQL plugin.

Let’s use the REST API for this guide. To get your WordPress data in a JSON format, append /wp-json/wp/v2 to your WordPress site URL:

http://yoursite.com/wp-json/wp/v2

If the JSON API is not enabled when you visit http://yoursite.com/wp-json by default, you can enable it by opening Permalinks under Settings in the WordPress dashboard and selecting Post Name or any other one of your choice except Plain:

Configure WordPress REST API to access JSON data.

This works for local and public WordPress sites, offering endpoints for content that includes posts, pages, comments, and media. Read our complete guide to the REST API to learn more.



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