How to Make a Fitness Website? (In 5 Easy Steps)

Are you wondering how to make a fitness website to attract as many fitness enthusiasts as possible?

In this detailed guide, you’ll learn how to create a fitness website in 5 simple steps.

We’ve also mentioned a few tips and tricks for promoting the site and gaining more customers.

So, let’s get to the good stuff without wasting your precious time.

Why Build a Fitness Website on WordPress? 

We’re all familiar with WordPress. It’s an amazing content management system (CMS) that was first designed to create and manage blogs.

However, with the latest updates and requirements, WordPress has become a go-to place for creating any niche website. 

There are a lot of WordPress stats that you can look at for proof. Even today, WordPress empowers over 40% of all websites on the Internet. 

With WordPress themes, you can create awesome websites effortlessly without touching a single line of code. 

Similarly, WordPress plugins further enhance the strength of your site by bringing in additional functionalities. 

Both these components will create a smooth and seamless website-building experience. 

These reasons are enough to convince anyone to create their site on WordPress. 

Benefits of Creating a Fitness Website 

Building a fitness website has many advantages, both directly and indirectly. Below are a few that you may not know about. 

• You receive an online platform to gain more customers. 
• You get to show your customers an overview of what you offer. 
• You can easily run email marketing campaigns and target an appropriate audience. 
• You can build your business’s credibility and legitimacy. 
• You can profit a lot with very little investment. 

Further, you can explore the benefits of creating a fitness website. For now, let’s jump into the tutorial. 

How to Make a Fitness Website on WordPress? (In 5 Easy Steps) 

In this tutorial, we’ll show you the simplest way on how to create a fitness website.

So, let’s dive in!

Step 1: Register a Domain Name and Purchase Appropriate Hosting 

The first step in creating a fitness website is to get a domain name. Think of your domain name as the name that helps your users find you. 

You’ll find a lot of domain registrars on the market. However, we’ve got quite a few suggestions that you can look at. 

For your convenience, we also have an article on registering a domain name. 

After that, you’ll need to purchase a hosting plan. There are a lot of hosting providers that you can look for. 

Here are our handpicked suggestions. 

If you are still confused about the differences between domain registration and hosting, check out this article.

Step 2: Install and Set Up WordPress 

After acquiring your domain name and setting up your hosting, you’ll have WordPress running on your site. 

For a detailed tutorial, visit our article on installing WordPress on your site. 

Step 3: Choose the Right WordPress Theme and Install It 

The next step in building a fitness website is to choose the right WordPress theme for your site.

You may have a preference for a specific WordPress theme. If you don’t, you can explore the best WordPress themes. 

Also, consider the following things when choosing the best fitness WordPress theme for your site. 

• Attractive gallery to showcase your equipment 
• Pre-designed contact form 
• Compatibility with the best WordPress plugins 
• Highly customizable 
• Pre-built pages for available instructors 

If you are interested, you can also check out our article on how to choose a WordPress theme for your site.

Contrarily, if you’re looking for our recommendation, we suggest using the Zakra theme. 

It has a pre-built template to create your yoga site. 

The good news is that the template comes with pre-built pages for lessons, blogs, about us, packages, and more. 

Building a fitness website is a piece of cake with this theme, as you save your time and effort.

Thus, in this article, we’ll use the same template from this theme to create and build a fitness website. 

So, the first step is to install the theme on our website. 

To do so, go to your WordPress dashboard and go to Appearance >> Themes. 

Then, select the Add New Theme button on the top left corner. 

On the right side, you’ll see a search bar. There, type in Zakra. 

After that, click on the Install button at the bottom of the theme box. 

Don’t forget to activate it as well. 

Upon activation, you’ll be redirected to a welcome page. There, you’ll see a button labeled Get Started. 

Clicking on this button will install the ThemeGrill Demo Importer plugin on your website. This plugin allows you to import the demos with just a click.

Then, you’ll be redirected to the Starter Templates page.  

On the search bar, type “Yoga”. 

Hover over the template, and you’ll find an Import button.

Press on it, and you’ll see the dazzling template on your site after a few seconds. 

Step 4: Customize Your Theme 

The workload has been much more manageable as we’ve already imported the pre-built demo for the fitness website. 

After that, we need to customize the theme and replace the existing dummy content. 

The best part is that Zakra offers a variety of options that you can play with. 

For this, go to Appearance >> Customize. 

You’ll be directed to an interface where you can choose what part of the theme you want to modify. 

The following settings are accessible to you on the free version of the theme:. 

1. Global Settings 

Global settings include control over the elements on your website. 

• Colors: You can adjust the theme’s primary, base, and border colors from here. You can change the color while on normal or hover conditions for links.
• Container: For the general layout, you can choose wide or boxed and control the container’s width by pixel.
• Content Area: Choose from two different layouts for your blog and adjust padding by pixels. 
• Sidebar: Adjust the sidebar by width and use different pre-built layouts for pages and posts. 
• Typography: Get complete control over the font’s family, weight, size, etc., and the headings. 
• Button: Customize buttons all over your site from this panel. 

2. Header and Navigation Settings 

From this section, you can control your site’s header and navigation. 

3. Content 

You want to create articles and stories to inspire people to experience a healthy life. This section helps you make these stories better and more eye-catching.

• Blog: Drag-and-drop elements that show up on the blog page. You can also decide whether you want to display the excerpt or the post content of the posts.
• Single Post: Similar to the Blog settings, you can drag and drop elements of the post.
• Meta: Choose from two different meta styles.
• Sidebar: Configure the typography for the widget title and content that you added to the sidebar.

4. Footer 

Take control over your footer, add elements, and beautify them to your preference.

• Footer Column: Add up to four footer columns on your site, style them, and enable widgets.
• Footer Bar: Customize the footer bar and add text/HTML, widgets, and a menu. 
• Scroll to Top: Insert a ‘Scroll to Top’ button so users can easily return to the top of the page. 

5. Additional 

This panel has the option to load Google fonts locally on your site. 

The other settings include creating and managing menus, adding widgets to your site, etc. 

After customizing the theme as needed, click the Publish button at the top left of the customizer. 

Step 5: Create Fascinating Content and Publish Them

Your blog page and compelling articles can attract more users to your business.

The template comes with a blog page. All you need to do is create amazing posts to add to the page.

To do so, go to Posts >> All Posts.

There, you’ll find pre-written dummy content that you can modify and publish. Contrarily, you can delete and start from scratch.

If you want to remove the existing content, select all the posts in bulk.

Then, from the dropdown, select Move to Trash.

After that, click on the Apply button. This will delete all the posts on the page that you’ve selected.

Then, click the Add New Post button at the top of the window. This will direct you to a new interface where you can build great content for your fitness website.

How to Grow Your Fitness Website? (5 Tips) 

Just creating a fitness website doesn’t guarantee benefits. You need to be able to grow and sustain it as much as you can.

Lucky for you, we’ve got a few tricks and tips up our sleeves for you to try.

1. Improve the SEO of Your Website 

Improving your website’s SEO after you’ve created it is of the utmost importance. This includes finding the right keywords, managing on-page and off-page SEO, etc.

In return, you’ll receive good traffic to your website, as your page will rank higher on search engine results. 

2. Create Attractive Content Regularly 

After users have entered your site, you’ll want to retain them. Gaining one visitor and losing another isn’t a preferable deal. 

Creating interesting and attention-grabbing content will keep them hooked to your website and boost your sales. 

3. Be Active on Social Media Platforms 

The number of people who use social media platforms is ever-increasing. If you succeed in delivering awesome posts and answering questions to the users, they’re more likely to be captivated. 

From there, you can direct them to your website, providing more details about your services.

4. Provide Offers and Discounts 

Who wouldn’t love giveaways and offers? Asking your users to complete certain criteria or rewarding them will more likely drive them to refer your services to others. 

This, in turn, will bring in more new customers and followers who are valuable assets to you.

5. Email Marketing Campaigns 

With a website, you get a platform to collect a user base and run marketing campaigns that increase sales.

You can easily collect such users from a newsletter signup form on your site. However, you do need their consent to send them such emails. 

Wrapping Up the Guide on How to Make a Fitness Website! 

This concludes our article on how to create a fitness website with just 5 easy steps. We hope we’ve accomplished our mission to build a fitness website for you.

We’ve also learned how to promote your website to boost sales.

Following the exact steps and tricks will make you a successful fitness business quickly!

For more articles, you can also check out our tutorial on creating a one-page website and a blog on WordPress.

Disclaimer: Some of the links in the post may be affiliate links. So if you purchase anything using the link, we will earn affiliate commission.