MELLLBOURNE! SANTIAAGO! MAAANCHESTER! MADRIIID, LET’S GO!!!
*air horn noise*
*ahem*
Ladies and gentledevs, please put your hands up in the air and wave ’em like you don’t care. We’ve dropped 12 hot new hosting locations and this party just got more worldwide than ever before. 🥳
We already have hosting servers in 18 regions, including Seattle, Tokyo, Sydney, Amsterdam and Bangalore. By adding these 12 we now offer 30 different options, making it easier than ever to find a hosting server location close to your website visitors.
Read on to learn about our new regions, and why location matters to your site performance.
First, Let’s Shout Out Our 12 New Regions
Here are the new locations we’re adding, spanning North and South America, Africa and the Middle East, Europe, Asia and Oceania:
- Mumbai
- Delhi NCR
- Osaka
- Johannesburg
- Madrid
- Manchester
- Melbourne
- Mexico City
- Santiago
- Stockholm
- Tel Aviv
- Warsaw
What’s Up With Server Location Anyway? Why Does It Matter?
When it comes to improving the performance of your website, choosing a server close to your customers definitely matters.
Here are some of the advantages of a strategically-located server:
Your Site Will Have Better Load Times
Want to decrease your risk of visitors getting frustrated and clicking the X because your site took forever to load?
When a user clicks on your website, the data gets transferred from the data center to their computer, via networks. The further the distance the data needs to travel, the longer it’ll take for the page to load. This data travel time is called latency.
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The closer your viewers are to the web server, the quicker they’ll be able to access your site.
As well as lower latency, you’ll also have a shorter TTFB (time to the first byte), which is the time it takes for the web browser to receive the first byte of data after sending a request to the server.
This matters because, as Google likes to remind us, 53% of visitors will abandon your site if it takes more than 3 seconds to load. We all know the pain of a high bounce rate, right?
You’ll Improve Your Viewer Experience
Have a website with multimedia or interactive elements? Server location could be the difference between your customers grumbling at your loading screen or falling in love with your clever design.
Not only will your site load faster for visitors near your server location, but they’ll also experience a buttery-smooth, uninterrupted online experience.
Large files such as videos will load faster and play without buffering, and other content such as images will instantly appear.
It’s Better for SEO
Since hosting server location impacts page loading times, it’ll also give your SEO a boost.
Search engines love speedy sites, of course. But also, faster page speed and better user experience mean lower bounce rate and increased dwell time. The more time people spend on your site, the more you’re favored by the SEO gods.
Faster pages will also get crawled, indexed, and ranked quicker. Plus, search engines often have a local bias. If your users are searching for content in Melbourne, they’ll be more likely to get results hosted at a Melbourne data center than one in Sydney.
