Many websites look good at first glance, but what truly makes them stand out? Great WordPress websites aren’t just beautifully designed—they’re also fast, user-friendly, and responsive. A well-built site gives visitors an enjoyable experience by helping them find what they need quickly.
In this article, you’ll find some of the most impressive WordPress website examples. Whether it’s innovative layouts, strong branding, or smart functionality, each example offers valuable insights you can apply to your own site.
We’ll also show you how a website builder like Divi helps you enhance your WordPress website effortlessly—especially if you’re not a coder. Let’s begin by answering a common question:
Why WordPress?
You might wonder why use WordPress. Why not any other CMS? That’s because it’s the most popular, flexible, and limitless content management platform. WordPress powers over 40% of the web, which makes it the most trusted website-building platform. It offers:
- Unmatched Flexibility: WordPress adapts to any need, from blogs and portfolios to eCommerce and enterprise sites. You’ll find examples of all these types in the list.
- Industry-Wide Suitability: Whether you’re a startup, an online store, or a global brand, WordPress works for every industry. With thousands of themes and plugins, it offers scalability as your business grows.
- Full Control and Customization: Compared to other content management systems, it allows deep customization and complete control of your site.
- SEO and Performance Optimization: With the right setup, WordPress sites can be lightning-fast and rank well on Google for a competitive edge.
That said, only the right set of tools can help you unlock WordPress’ full potential. From reputable web hosting like Siteground to a flexible theme like Divi, your site needs the right environment to grow properly.
To find out if WordPress is the right choice, read our detailed review.
Now that we’ve discussed why WordPress can be a suitable platform, let’s examine the criteria we used to select the best WordPress websites.
WordPress Website Evaluation Criteria
While the website’s design is important, when selecting the best WordPress websites, we also considered other factors that go beyond just looks. Here’s what we looked for:
- Design and Branding: A website’s design attracts attention before anything else. We looked for a strong visual identity, engaging layouts, and interactive elements that enhance the user experience.
- Usability: A user-friendly structure with clear navigation, readable content, and well-organized site pages that make information easy to find.
- Responsiveness: A website should deliver a seamless experience regardless of the screen size.
- Speed and Performance: We looked at the speed index and page load time. This list includes a mix of sites fast-loading and slow sites (with standout designs.)
These things decide how well your site shows up on Google and how easy it is for people to use. So, make sure your WordPress site does well in all of them. Now, let’s jump into the list.
16 Excellent WordPress Website Examples For Inspiration
This list has WordPress website examples from all kinds of industries—creative portfolios, online stores, media platforms, and business sites. Whether you’re looking for bold designs, easy navigation, or smart features, these examples show what WordPress can really do. We’ll also share what stood out in each one.
1. NASA Website
Industry: Government/Science
Theme: Custom NASA theme
Estimated Traffic: 57.12M monthly visitors
NASA runs an enterprise-level WordPress website that stores a huge collection of scientific research, mission updates, and multimedia content. The website makes NASA’s discoveries easy to explore for millions of people around the world. It’s at the top of this list because it’s a large, well-maintained site that clearly shows what WordPress can handle.
What We Like
- Content-Rich and Well-Organized: When you think of NASA, you think of massive research archives, mission data, and news updates. All of these were well-organized and easily accessible.
- Seamless Multimedia Integration: Displays stunning space images, live streams, and interactive games.
- User-Centric Navigation: Despite its huge content library, the site is easy to explore.
- Immersive Experience: The homepage presents a navigation hub for cool projects, such as the Games and Interactives page.
2. WordStream
WordStream is a well-known digital marketing platform that helps businesses manage online advertising, SEO, and PPC campaigns. Its website, built with the Divi theme, is made for marketers and business owners who want useful tools, tips, and insights. It’s a solid example of a WordPress site for SaaS and business.
What We Like
- Fast and Responsive: Uses lazy load to improve speed and ensure smooth performance across devices.
- Interactive Design: Uses a structured layout with clear sections to present information effectively. Scrolling and hover-over effects make the site more interactive.
- User-Friendly Navigation: Beautiful dropdown menus (here’s how to create them in Divi) make it easy to find resources, tools, and blog content without confusion.
- Conversion-Focused Layout: The homepage is optimized for lead generation with well-placed CTAs and contact forms.
If you like WordStream’s website layout, check out Divi’s SaaS product home page. It offers a clean, conversion-focused, and closely similar design with sections for services, testimonials, and lead generation—perfect for digital marketing businesses.
Or how would you like a branded website built right in front of your eyes in less than five minutes without you doing anything? You can easily use Divi Quick Sites to do so:
The best part is that Divi Quick Sites is completely free with the Divi theme. So, all you need is Divi installed on your WordPress setup to build stunning websites effortlessly.
3. Margaret Cho
Margaret Cho’s website is a great example of a creative portfolio with strong personal branding. She’s a comedian, actor, musician, and advocate—and her site reflects all of that. It highlights her work, tour dates, and latest projects with bold colors and eye-catching visuals. Want to build something similar? Try Divi’s Fashion layout.
What We Like
- Strong Branding: The site reflects Margaret Cho’s unique personality with bold colors and a distinct visual identity.
- Beautiful Visuals: High-quality images and engaging design elements make the website visually appealing.
- Well-Organized Content: Visitors can easily find tour dates, media appearances, and projects on the home page without having to navigate through multiple pages.
- Engaging and Personal: The site balances professionalism with an authentic, personal touch, making it inviting for fans.
Although the site is visually stunning, it loads a bit slowly. This could be because it isn’t as regularly maintained as WordPress needs to be. By improving performance factors like image compression and caching (check out our top caching plugin recommendations here), the site could be optimized for better speed and user experience.
4. TechCrunch
TechCrunch is a top tech media site that covers startups, new ideas, and the latest in the tech world. It runs on WordPress Enterprise and handles huge traffic and large amounts of content easily. We included TechCrunch because it’s easy to read, loads fast, and shows how powerful WordPress can be for big media sites.
What We Like
- Fast Loading Time: The site loads in just 1.1 seconds (based on the Pingdom test) to provide a smooth reading experience.
- Well-Organized Categories: Content is structured efficiently for visitors to browse tech news, reviews, podcasts, and features easily.
- Magazine-Style Layout: The design prioritizes readability with a clean, structured format perfect for news-heavy sites.
5. Elegant Themes Blog
The Elegant Themes Blog is a go-to resource for WordPress enthusiasts, designers, and developers. Built with WordPress, it delivers high-quality tutorials, product updates, and industry insights while maintaining a clean and user-friendly design.
What We Like
- Quick Search Bar: Makes it easy for visitors to find articles on specific topics.
- Fast Speed: It loads within 900 ms, which is impressive for a design-heavy website.
- Well-Categorized Articles: Posts are neatly organized in different categories before the footer to help users find content effortlessly.
- Interactive Elements: Individual blog posts use video buttons in featured images, which is a great way to make content more engaging.
- Conversion-Focused Design: Attractive CTAs in content and sidebar encourage visitors to take actions like signing up or exploring Divi products.
6. Fabbrica
Industry: Restaurant
Theme: Custom
Estimated Traffic: 9k+ monthly visitors
Fabbrica is a restaurant brand that brings the authentic flavors of Italy to France. Its WordPress-powered website reflects its passion for food with a modern, playful design that creates an immersive user experience. You can pair Divi’s restaurant layout with Divi AI to create a similar design.
What We Like
- Excellent Scroll Effects: Smooth, dynamic transitions will make you want to check out more pages of the website.
- Stunning Hover Effects: Interactive elements such as hover effects on menu items add depth and engagement to the design.
- Immersive Visuals: The site captures the essence of Fabbrica’s atmosphere with bold colors and high-quality images.
7. The Quora for Business Blog
Quora for Business is Quora’s marketing and advertising hub. It offers educational resources, ad solutions, and product guides for brands aiming to connect with Quora’s active audience. The site is built with the Divi theme, and its professional, no-fluff layout aligns well with Quora’s straightforward brand identity.
Its clean design, efficient structure, and fast performance make it a great example of how Divi can support a content-heavy, brand-focused web experience.
What We Like
- Clean and Conversion-Focused Layout: Clearly communicates value with strong CTAs and uncluttered content blocks.
- Professional Visual Hierarchy: Typography and white space guide the user’s attention effectively.
- Well-Integrated Resource Sections: Makes it easy to access guides, case studies, and ad tools.
- Responsive and Smooth: The design holds up well across screen sizes, maintaining a consistent user experience.
8. Art Gallery of Ballarat
Industry: Art/Culture
Theme: Custom
Estimated Traffic: 29K+ monthly visitors
The Art Gallery of Ballarat offers a rich collection of permanent artwork, rotating exhibitions, and cultural programs. The website is built using a headless WordPress setup, where WordPress powers the backend while the front end runs on Next.js and React to deliver a fast and highly interactive experience.
What We Like
- Engaging Homepage Design: It features portfolio-style images, each leading to a different page. It’s a great way to present many links in a well-organized way.
- Unique Favicon Icon: The favicon replicates the homepage’s hero section—an excellent idea for creating a cohesive brand identity.
- Interactive Features: Visitors can participate in curating exhibitions by voting for the next artwork to be displayed.
- Long-Form Storytelling: Some featured artworks include detailed explanations for users who want to learn more.
9. Kinsta
Theme: Kinsta custom theme
Plugins: WordLift SEO
Estimated Traffic: 6.5M+ monthly visitors
Kinsta is a popular managed WordPress hosting provider known for its high-performance infrastructure and developer-friendly tools. The website is built with WordPress and uses Cloudflare for enhanced security, speed, and global content delivery. Its design reflects Kinsta’s premium brand positioning, with a strong emphasis on performance and trust.
What We Like
- Speed Optimized: It loads in just 1.3 seconds to deliver a seamless user experience.
- Beautiful Color Scheme: All Kinsta’s web pages follow a consistent color scheme.
- Strong Branding: The design reinforces trust with testimonials, case studies, and social proof prominently displayed.
10. Userback
Theme: Userback Custom theme
Plugins: YouTube Embed
Estimated Traffic: <5,000 monthly visitors
Userback offers tools that help product teams collect, manage, and use user feedback more easily. Their website has a clean, minimal design that keeps the focus on their product and message. It feels smooth to use and looks a lot like Divi’s Augmented Reality Layout Pack, which also has a simple, well-structured layout and easy navigation.
What We Like
- Modern Minimal Design: A sleek and dark layout will attract your attention to the website.
- Interactive Product Demo: Visitors can experience the platform’s capabilities through engaging on-site previews.
- Interactive Navigation Menu: You’ll experience smooth transitions when you click on different menu items.
11. Lamanna Bakery
Lamanna Bakery is known for its Big Slice pizza and a drool-worthy mix of Italian-inspired treats. The website feels just as bold as the brand—bright colors, fun animations, and mouth-watering visuals pull you in right away. It’s not just pretty though. The layout makes it super easy to explore the menu and get to know the bakery.
What We Like
- Bold and Playful Design: A vibrant color palette and creative design choices make the website stand out.
- Mouth-Watering Visuals: High-quality food photos instantly grab attention.
- Ticker Tape Animation: A fun, moving text banner adds energy to the homepage. Here’s a guide on how to design a home page.
- Engaging Layout: The site balances creativity with usability, ensuring smooth navigation while maintaining an adventurous look.
12. The New York Times
Industry: Media/News
Theme: Custom
Estimated Traffic: 1.7M monthly visitors
The New York Times is one of the most respected news publications in the world. The website is designed to tell the company’s story with a clean, newspaper-inspired layout, bringing the same level of quality to its digital experience as it does to its journalism. It’s also optimized for performance and scalability, with Amazon S3 CDN to ensure fast, reliable content delivery.
What We Like
- Fast Loading Time: The site loads in just 393 ms, which is impressive for a frequently updated publication website.
- Minimalist, Newspaper-Inspired Design: Large headlines and a structured layout mirror the aesthetic of a traditional newspaper.
- Multimedia Storytelling: The site combines visuals and text beautifully to guide visitors through the company’s history, mission, and impact.
- Smart Navigation: Visitors can explore sections on journalism, careers, and investor information easily.
13. Stray Curls
Theme: Avada
Plugins: Kit, Simple Banners
Estimated Traffic: 46K+ monthly visitors
Stray Curls is a creative blog and resource hub for artists, writers, and bloggers. Founded by an illustrator, the site reflects a whimsical, hand-drawn aesthetic that aligns with its playful and artistic brand. Built with the Avada theme, it combines unique visuals, engaging content, and a well-structured layout to create a memorable experience.
What We Like
- Beautiful and Unique Design: The site’s hand-drawn illustrations and pastel color palette create a welcoming, artistic feel.
- Strong Branding: Every design element aligns with the brand’s voice, making the site instantly recognizable.
- Easy-to-Navigate Layout: Well-structured sections make it easy for visitors to explore content and resources.
While its page speed is lower than that of other sites, its strong branding and artistic design make it a great example of how WordPress can bring creativity to life.
14. Holzweiler
Industry: Fashion/E-commerce
Theme: Custom
Estimated Traffic: 270K+ monthly visitors
Holzweiler is a Norwegian fashion brand known for its contemporary designs. Their WordPress-hosted website serves as an elegant showcase for their collections, blending minimalist aesthetics with smooth functionality. The site delivers an immersive shopping experience and allows visitors to explore timeless fashion pieces through seamless navigation.
What We Like
- Minimalist Design: A clean, high-end aesthetic that reflects the brand’s identity.
- Engaging Shopping Experience: Well-organized product pages and smooth browsing enhance usability.
- High-Quality Visuals with Lazy Loading: Large images and carefully curated photography load efficiently to enhance speed.
15. Oh She Glows
Industry: Food/Health
Theme: Custom
Estimated Traffic: 560K+ monthly visitors
Oh She Glows is an award-winning vegan food and healthy living blog created by Angela Liddon. The site shares her journey alongside plant-based recipes. Built with WordPress and powered by Cloudflare, it delivers a smooth and engaging experience while handling high traffic.
What We Like
- Recipe-Focused Structure: Easy-to-navigate categories help users find vegan recipes quickly.
- Visually Engaging Content: High-quality food photography enhances the appeal of each dish.
- Clean and Inviting Design: A soft color palette and well-organized layout make browsing enjoyable.
16. Freethink
Theme: Freethink Custom theme
Plugins: Ninja Forms
Estimated Traffic: 22K+ monthly visitors
Freethink is a digital media company that shares stories and innovations shaping the future. Built on WordPress VIP, the site showcases how WordPress can power large-scale media platforms while maintaining a seamless user experience. Its clean, modern design makes consuming long-form articles and video content effortless across all devices.
What We Like
- Smooth Scrolling and Subtle Animations: Enhances readability without overwhelming the user experience.
- Smart Use of White Space: Gives the content room to breathe which help improve focus and engagement.
- Dynamic Featured Content Blocks: Highlights trending stories and videos in an intuitive way.
- Cohesive Branding Across Sections: Ensures consistency between long-form articles, video series, and featured stories.
- Optimized for Mobile Interaction: Thoughtful touch-friendly navigation and layouts improve usability on smaller screens.
If you’re inspired by these websites and want to create something just as impressive, you need to pair WordPress with the right website builder.
Unlock WordPress’ Potential with the Right Tools
WordPress is an incredibly powerful CMS and the most flexible option, but it has limitations. While it provides the foundation for building a website, it lacks advanced design flexibility and ease of use, which prevents you from exploring its power completely. To create a fully customized, high-performing site just with WordPress, you’d need coding knowledge or multiple third-party plugins. Adding too many plugins can slow down your site.
That’s where Divi comes in. It enhances WordPress by giving you a visual builder, pre-made layouts, and complete design control—all without requiring a single line of code or installing too many plugins.
Why WordPress + Divi Is the Smarter Way to Build Websites
What limits you in WordPress (hint: coding and advanced functionality) is easily accessible with Divi.
Divi is more than just a WordPress theme—it’s a powerful website-building framework that gives you complete design control without requiring coding skills. Whether you’re creating a portfolio, eCommerce store, business website, or blog, Divi’s flexible design, drag-and-drop builder, pre-made layouts, and powerful customization options let you effortlessly build stunning websites.
Here’s why it’s perfect for creating advanced WordPress websites:
- Drag-and-Drop Visual Builder: Design your site visually with an intuitive, real-time editor.
- Customizable Layout Packs: Choose from thousands of pre-made templates tailored for different industries. You can easily find a layout that fits your needs.
- No-Code Customization: Adjust layouts, fonts, colors, and animations with point-and-click controls. You can also make site-wide changes in one click using Divi’s global features.
- Seamless WordPress Integration: Divi works with WooCommerce, SEO plugins, and hundreds of third-party tools so you can build a custom site easily.
Divi makes website creation effortless with powerful tools designed to save time and improve workflow. With Divi AI, you can instantly generate text, images, and layouts, while the Divi Library lets you save and reuse your favorite designs across your site. The Divi Theme Builder gives you full control over headers, footers, and post templates without any coding.
And if you don’t want to build your site one page at a time, Divi Quick Sites does it all at once. Simply pick a pre-designed Starter site or give Divi AI instructions, customize it with your branding, and launch a fully built website in minutes—no manual setup required.
Divi provides the best balance of design flexibility and ease of use. Its powerful customization options ensure that your website effortlessly represents your brand.