9+ Game-Changing SEO Tips From Industry Experts [2025]

Need some SEO tips to help you rank higher on search engines?

Here’s the truth: Search engine optimization (SEO) is constantly evolving. What got results last year might not move the needle this year. Algorithms change, user behavior shifts, and staying visible means staying adaptable.

To keep your rankings strong, it’s essential to focus on evergreen SEO strategies. Also, consider adapting to new trends proven to get results.

So, what should you focus on?

I wanted to know, too! So I reached out to some of the sharpest minds in SEO and digital marketing to find out what strategies they’re doubling down on in 2025.

Let’s dive in—I can’t wait to share what they had to say.

1. Don’t Underestimate the Power of Strategic Internal Linking

To kick things off, let’s get some insights from Gabriela, a seasoned writer at LowFruits and AIOSEO. Here’s what she has to say:

“Don’t underestimate the power of strategic internal linking.

Internal links connect the various pages of your website, helping users and search engines discover your content. They can:

• Improve website crawlability: Search engine bots can more easily discover and index all pages on your site.
• Enhance user experience: Guide visitors to related content, keeping them engaged and exploring your site further.
• Boost keyword rankings: When you use relevant anchor text, it can enhance the linked page’s rankings for your target keyword.
• Pass SEO value: Distribute link equity and authority across your site, improving the rankings of important pages.

Plus, they’re super easy to include.”

Pro Tip: Use an internal linking plugin to streamline and scale your internal linking strategy. One that comes highly recommended is All In One SEO’s Link Assistant.

“Here’s how to optimize your internal linking strategy:

• Link to relevant pages: Ensure each link adds value and guides users toward related information.
• Optimize anchor text: Incorporate relevant keywords in your anchor text to signal to search engines the topic of the linked page.
• Use topic clusters: Organize your content around central pillar pages and link to relevant supporting cluster pages. This creates a strong linking structure and demonstrates topical authority to search engines.”

— Gabriela, Writer at LowFruits 

Want to learn more about identifying and optimizing your internal linking strategy?

Read our beginner-friendly guide: How to Find Internal Links to Boost Your SEO.

2. The Magic of Zero-Volume Keywords

I love the SEO tip I got from Stacey, content writer at SeedProd. It involves low-hanging fruit that many brands miss out on—zero-volume keywords. 

FYI, zero volume keywords are search queries that keyword research tools report as having little to no monthly search volume. These keywords are often long-tail, very specific, and can represent niche interests or emerging trends.

In Stacey’s words:

“Don’t dismiss zero-volume keywords just because they lack search traffic. These keywords are gold mines for conversions.

Users searching with these terms are typically in the final stages of their buying journey and are laser-focused on finding specific solutions. If your content meets their precise needs, it can lead to impressive conversion rates, despite the low search volume.

I’ve seen this firsthand. One of our articles targets a keyword with practically zero traffic, yet, to this day, it is one of our highest converting pieces of content.”

— Stacey, Content Writer at SeedProd

Stacey’s guidance is particularly effective for websites seeking to convert their traffic into a customer base. Not only will you rank for these little-known keywords, but your SEO strategy will also help boost your sales. 

3. Targeted Content Optimization

Our next hot expert SEO tip comes from Alina, the Product Educator at SEOBoost.

“Maximize Your Content’s SEO Potential with Targeted Optimization for Better Rankings and Conversions

An impactful (and rather easy) SEO strategy I rely on is content optimization, specifically, optimizing content to align closely with search intent and target keywords. 

I’ve found that optimizing your content for keyword intent is not just about keyword density; it’s about creating content that genuinely serves user needs while signaling to search engines that the content is relevant, authoritative, and comprehensive. 

This strategy ensures that each piece of content serves the algorithm and the reader, improving search ranking performance. 

To do this more effectively, SEOBoost’s content optimization feature has proved to be a game-changer.

It helps refine content by providing actionable insights on keyword usage, readability, and structure, ensuring every piece is optimized before publication.

In my workflow, content optimization is a continuous, integral step from the moment I begin drafting. 

After writing a piece, I use SEOBoost’s optimization tool to run an analysis. 

The tool highlights key areas such as keyword placement, readability score, and content length and gives an overall SEO content score. This score helps as a benchmark for improving your content.

The feedback from SEOBoost helps me adjust content in real time and reduces the guesswork, saving valuable time in editing and refinement.

Since I’ve started using SEOBoost’s content optimization feature, I’ve seen better-optimized content, which has had a noticeable impact on search rankings.”

— Alina, Product Educator at SEOBoost

Like Alina, I use SEOBoost to optimize both new and existing content, and I’ve seen great results from the tips she’s shared above.

Want a content optimization tool that doesn’t break the bank? Then give SEOBoost a try.

4. Cracking the AI Content Code

OptinMonster has built a solid content strategy over the years. And Farjad, a Content Writer there, shared some pretty impactful tips on AI-generated content. Here’s his advice:

“As AI large language models (LLMs), such as ChatGPT, become increasingly influential in generating traffic, optimizing your content for these models is essential to maintaining search visibility. Here’s how:

• Craft content that answers questions directly and is structured around natural language queries. Think about how users would verbally ask a question to a smart assistant and incorporate those phrases.
• AI models rely heavily on context to generate appropriate responses. Ensure your content provides comprehensive information, linking concepts and seamlessly using related keywords.
• Use structured data markup to help LLMs understand your content’s context and main topics. This makes your content more accessible and easier to parse for AI-driven applications.
• AI models are trained to rank higher-quality and reliable information. Maintain the credibility of your sources and provide in-depth, accurate, and current content.
• Write detailed yet concise summaries at the beginning of content pieces. LLMs often extract these summaries for quick answers, ensuring your core message is captured early.

By integrating these strategies, your content will be optimally structured to interact with AI language models, making it more likely to surface in AI-influenced search results.”

— Farjad, Writer at OptinMonster

For an in-depth look at this topic, check out what Ben Rojas, President of AIOSEO, has to say about AI content and SEO.

5. Optimize for Zero-Click Searches

Our next SEO tip comes from veteran content marketer Joli Skow from MonsterInsights. If you don’t know, MonsterInsights is the best Google Analytics plugin for WordPress.

“Optimize your content for zero-click searches. That means working to gain visibility in Google’s AI overviews and featured snippet sections, as well as the “People also ask” section. While you want searchers to click through to your website, you also want to be seen in those top sections of search results pages.

Here are a few tips to help you shoot for those zero-click spots:

1. Research the SERPs first: Before you even begin writing your content or optimizing what you currently have, run some searches for your focus keywords to see what search engine results pages (SERPs) look like. If you see an AI overview or featured snippet, take note of what questions are being answered there. 
2. Check the “People also ask” section: What questions here can you answer in your own content?
3. Answer questions in a straightforward, concise way in your content: The content in AI overviews, featured snippets, and “People also ask” questions is almost always straightforward. For example, if you search “best SEO tips for 2025,” the AI overview answer starts with “For the best SEO strategies in 2025, prioritize high-quality, user-centric content…”
4. Add an FAQ section: To give you more space to answer the questions you see in search results for your focus keywords, you can add an FAQ section to your articles. I’ve personally been doing this lately and have seen numerous improvements in my content getting pulled into the “People also ask” section.
5. Make your article title ultra click-worthy: In 2025, boring article titles (and boring content, for that matter) are out. If you do get into those zero-click sections, you want searchers to be compelled to click on your article, whether their question was already answered or not.”

— Joli Skow, Content Marketer at MonsterInsights

For more tips on ranking in position zero, check out our guide to getting featured snippets on Google.

6. Optimize Smarter With GSC

I was blown away by the SEO tip I got from Hamza, a writer at WPForms. I couldn’t wait for him to unpack it all so I could dash off and try it for myself. Here’s what he said:

“This will be most relevant to people who are working on blog post updates/optimizations. It’s important to remember that Google and its tools are still the best option for improving organic performance.

I’ve found that using Google Search Console (GSC) to optimize guides is incredibly helpful. A simple workflow to follow when updating any blog is to:

1. Paste the link of your blog into Google Search Console.
2. Set the date to cover the last 3 months of URL data.
3. Sort by URL clicks to get an overview of the best-performing queries.

This way, you can see exactly which queries your blog is getting the most clicks on and which queries you can potentially include to generate better results and more organic traffic.

I’ve seen this simple strategy improve our impressions, clicks, average positions, and CTRs plenty of times. If done right, what’s even more interesting is the fact that this helps target the intent of the blog better.

After carefully analyzing the data, I even saw that some guides lost traffic after making these changes, but that wasn’t necessarily a bad thing for us, as we were able to increase our organic sales on those specific guides.

In one instance, we observed a guide that lost around 200.2% in organic traffic, but at the same time, we gained an improvement of 250.00% in organic sales.” 

— Hamza, Content Writer at WPForms

I’ve used many content optimization tools in my workflow, but this tip from Hamza is a game-changer for me.

7. Newsjacking Still Works:

Rachel, the Senior Writer at WP Mail SMTP, had some pretty interesting SEO tips that can help anyone rank their content fast—newsjacking!

Newsjacking is a marketing technique that involves capitalizing on current news stories or trending topics to promote a brand, product, or message. It’s essentially the art of injecting your brand’s perspective or content into a breaking news cycle to gain visibility and create social media buzz.

What did Rachel have to say about this?

“Take advantage of trending and newsworthy topics. If you can publish a relevant, high-quality article before the competition, you have a strong chance of ranking well and driving significant traffic once people start searching for information.

For example, one of our top-performing posts on SendLayer covered Google’s changes that impacted website owners sending emails via Gmail. Similarly, we recently published a WP Mail SMTP article about Microsoft retiring a key authentication method for Outlook and Microsoft 365 accounts. This affected hundreds of thousands of users, and by getting ahead of the news, we were able to both educate our audience and attract new users who discovered our plugin as the simplest solution.

The key is to stay informed, move fast, and create content that provides real value—so when people start searching, they find your site first.”

— Rachel, Senior Writer at WP Mail SMTP

8. Prune Ineffective Content

The next SEO tip is one that many brands fear to implement—content pruning. However, Melinda from WP101 explained it so well that the SEO benefits are so clear.

“One piece of SEO advice I can give is not to get too attached to content, even if you’ve poured hours or days into creating it. If a blog post, guide, or pillar page isn’t performing after a year or two, don’t be afraid to hit delete.

I’ve learned this early on in my SEO journey: I’ve worked on topics that seemed relevant at the time but ultimately ended up diluting our domain authority. They brought in traffic, but our conversions were so low it hurt. I took the hard decision to get rid of these posts and shift our focus on building domain authority and updating old content. It boosted our rankings and brought in more relevant traffic – people who were more likely to buy. So conversions went up, too.

Years later, I began managing a company blog for a software company. They had these massive, encyclopedic guides that were meticulously organized—well-researched, but overwhelmingly long. They might have worked years ago, but as SEO and user behavior evolved, people started demanding faster, more digestible content. The era of lengthy, detailed guides was fading. They may still work for some topics and industries, but it wasn’t working for this blog. Our readers were responding better to quick answers, not a deep dive into the “whys,” “benefits,” or lengthy stories before getting to the point.

When I recommended rewriting those posts to make them more user-friendly for our target audience and aligned with current SEO trends, I was met with resistance: “But we worked so hard on these! How can we just delete them?”

Trust me, you need to be willing to let go. It isn’t personal, it isn’t about you. SEO is constantly evolving, and if you’re not adapting with it, you risk falling behind. Your hard work isn’t wasted—it’s just a stepping stone to better strategies.

Here are a few pointers when updating old content:

• If you delete old posts, make sure to set up a redirect to a more relevant page. This ensures that any valuable traffic doesn’t get lost and will continue to contribute to your site’s SEO. 
• When updating content, Google prefers to see the original published date left intact rather than changing it. Instead of publishing an entirely new post, keep the date and simply update the content. This helps maintain your site’s SEO value and shows that you’re keeping things current.
• Don’t forget to optimize older content with new keywords, better user experience (e.g., adding images, bullet points, or tables for readability), and internal links to fresh posts. Even posts that once performed well can often be brought back to life with just a little update.

TLDR: Don’t get attached to content for the sake of content. If it stops working, be prepared to adapt and improve it.”

— Melinda, Senior Writer at WP101

9. Sitemaps: The “Magical” Map to Higher Search Rankings

If you’ve been in the digital marketing and SEO space for some time, you probably know that not everything that works is sexy. That’s one of the SEO tips I got from Tony Lewis from Thrive Themes. He specifically zeroed in on sitemaps, and being a Harry Potter fan, he managed to make a conversation on sitemaps pretty colorful. Here’s an insider peek at our conversation:

“Sitemaps. Sounds dull, right? But trust me, they’re like the Marauder’s Map for your website! 

You know, the enchanted map that shows all the secret passages and rooms in Hogwarts? Well, a sitemap does the same thing for search engines—it points them to all the hidden content you want them to find and index.

If you’re not familiar with sitemaps, they’re just XML files that list all the important pages on your site. Think of them as a magical guide for Google and Bing to crawl your content. And just like Hogwarts, your website could have different areas—like static pages (your homepage or About page) and dynamic content (blog posts, product listings, etc.).

Sitemaps are basically a secret weapon for SEO. When you submit a sitemap to search engines, it’s like sending an owl with a letter that says, “Hey, here’s everything you need to know about my site; make sure you check it all out!” Without one, it’s like hoping a random professor stumbles across your hidden potions lab by accident. It could happen, but why take the risk?

Especially for larger websites or ones with lots of changing content, a sitemap ensures that search engines don’t miss a thing. It’s your way of saying, “Accio, search traffic!”

So, next time you’re managing your website’s SEO, think of your sitemap as a magical Marauder’s Map, leading search engines to the best parts of your site—and leaving the rest to the Restricted Section where it belongs!”

— Tony Lewis, Video Creator at Thrive Themes

10. SEO Tips Only Work With the Right SEO Plugin

Ok, so this is a shameless plug. But it’s a tip I swear by. To maximize your SEO, you need to use the right SEO plugin. And for WordPress, you won’t get a better SEO plugin than All In One SEO (AIOSEO).

AIOSEO is a powerful, easy-to-use SEO plugin with over 3 million active users. Because it’s regularly updated, you can rest assured the plugin stays abreast of changes in SEO best practices and keeps up with WordPress versions.

Millions of smart bloggers use AIOSEO to help them boost their search engine rankings and drive qualified traffic to their blogs, thanks to the plugin’s numerous powerful features. These are designed to help you properly configure your SEO settings. Examples include:

• Keyword Rank Tracker: Easily track your keyword positions right inside your WordPress dashboard.
• Author SEO: Boost your Google E-E-A-T signals right in WordPress, giving you an edge over competitors.
• Search Statistics: This powerful Google Search Console integration lets you track your keyword rankings and see important SEO metrics with 1-click, and more.
• Advanced Robots.txt Generator: Easily generate and customize your robots.txt file for better crawling and indexing. 
• TruSEO Page Analysis: Makes it easy to spot on-page SEO issues and gives recommendations for fixing them.
• Next-gen Schema generator: This no-code schema generator enables users to generate and output any schema markup on your site.
• Redirection Manager: Helps you manage redirects and eliminate 404 errors, making it easier for search engines to crawl and index your site.
• And more

All these features can help you drive more traffic to your blog.

AIOSEO also has many other features to help you boost your local SEO, on-page SEO, and technical SEO. Plus, if you’re a WooCommerce user, AIOSEO has a tailor-made WooCommerce SEO module to help you rank your online store higher in search rankings.

For step-by-step instructions on how to install AIOSEO, check our detailed installation guide.

Having the right SEO plugin is a crucial component of any SEO strategy. It helps you implement SEO tasks more easily and on a larger scale.

SEO Tips From the Experts: Your FAQs Answered

Leverage These SEO Tips for Better Rankings

Achieving SEO mastery is a journey of constant learning, driven by ever-evolving trends and algorithms. Leveraging the SEO tips we’ve covered is a significant step towards enhanced website visibility and higher search rankings.

I hope this article has helped you discover strategies to help boost your SEO and drive more traffic to your site. You may also want to check out other articles on our blog, like our ultimate WordPress SEO guide and our list of the best website optimization tools to consider for your site.

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Kato Nkhoma
Content Writer

Kato is one of those rare unicorns born with a pen in his hand—so the legend says. He’s authored 2 books and produced content for hundreds of brands. When he’s not creating content for AIOSEO, you’ll find him either watching tech videos on YouTube or playing with his kids. And if you can’t find him, he’s probably gone camping.