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7 Best Keyword Density Checkers for Content Optimization


Looking for the best keyword density checkers to help you create optimized content?

When I first started optimizing content for search engines, I obsessed over keyword density. I stuffed keywords everywhere, thinking more was better.

The result? My content read like spam, and search engines penalized my pages.

That experience taught me an important lesson: keyword density needs to be natural and balanced. Today, I use specialized tools to check my content’s keyword usage and ensure it reads smoothly while staying optimized for search engines.

In the decade since, I’ve tested dozens of keyword density checkers. Some were overly complex, while others were too basic to be useful. Through this testing, I’ve identified the tools that genuinely help create SEO-friendly content that readers and search engines love.

This guide shares the best keyword density checkers I’ve used and recommend to optimize content effectively.

What Is Keyword Density?

Okay, let’s break it down. Keyword density is the percentage of times a specific keyword or phrase appears in your text, compared to the total number of words.

Here’s the formula:

Keyword Density = (Number of times keyword appears / Total number of words) x 100

For example, you’ve written a 1000-word blog post, and the keyword “best keyword density checker” appears 15 times. Here’s how you’d calculate the keyword density:

(15 / 1000) x 100 = 1.5%

So, your post’s keyword density for “best keyword density checker” is 1.5%.

Make sense?

Why Is Keyword Density Important for SEO?

You might be wondering, “Why bother with keyword density?”

That’s a great question! Here’s why it’s a factor in SEO:

Helps Search Engines Understand Your Content

Search engines like Google use keywords to determine what your page is about. By including relevant keywords, you’re essentially telling them, “Hey, this page is about this topic!”

Avoids Keyword Stuffing

Back in the day, some people tried to game the system by cramming their content with keywords. This is called keyword stuffing, and it’s a big no-no. Search engines are smart enough to recognize this and will penalize you for it.

Balances Optimization With User Experience

The goal is to use keywords naturally so your content doesn’t sound awkward or repetitive. You want to write for people, not just search engines.

Basically, keyword density helps you balance optimizing your content for search engines and creating a positive experience for your readers.

Why Should You Trust This Review? Because of Real-World Testing

As someone who writes and optimizes content daily, I know firsthand that accurate keyword density checking is essential. That’s why I put each tool through real-world testing using my own content and websites.

My Testing Process

I’ve tested each keyword density checker using three different types of content:

  • A 2,000-word blog post about WordPress plugins
  • A 500-word product description
  • A long-form guide about SEO (5,000+ words)

For each piece of content, I analyzed how well the tools performed in these key areas:

Accuracy and Reliability

I compared the keyword density results across multiple tools to verify accuracy. I also checked if the tools could identify variations of keywords and related terms. This helped me understand which tools provide the most reliable data.

Ease of Use

Having tested these tools with both beginners and experienced content creators, I focused on:

  • How quickly you can get results
  • Whether the interface is clear and intuitive
  • If the tool provides helpful suggestions
  • How easy it is to understand the reports

Advanced Features

I looked beyond basic keyword density checking to see what extra value each tool offers:

  • Multiple keyword tracking
  • Natural language processing capabilities
  • Content optimization suggestions
  • Integration with other SEO tools

Best Keyword Density Checkers: Expert Picks

Now that you know what keyword density is and its importance, let’s dive into our main discussion of the day—the best keyword density checkers you should consider.

1. All In One SEO (AIOSEO)

AIOSEO is the best keyword density checker for WordPress sites. It’s a powerful yet easy-to-use SEO plugin that boasts over 3 million active users.

Many smart business owners and bloggers use AIOSEO to boost their search engine rankings and drive qualified traffic to their sites. This is because the plugin has features designed specifically for WordPress SEO, letting you optimize your posts and pages for greater visibility on search engines.

For step-by-step instructions on how to install AIOSEO, check out our installation guide.

Regarding keyword density, AIOSEO makes checking this important element super easy right inside your WordPress editor.

To check keyword density, simply access the AIOSEO menu on any WordPress page. Under the General tab and then the Focus Keyphrase section, you can enter your target keyword. AIOSEO then analyzes your page, checking for the keyword’s presence in your title, meta description, URL, first paragraph, subheadings, and image alt text.

AIOSEO's keyword density check

You’ll see what’s working well and what needs improvement.

At the bottom of the Focus Keyphrase section, you’ll find your keyword density report, indicating if you need to add more instances of your keyword for better SEO!

I love that AIOSEO gives me a percentage AND the number of times my keyword appears in the text. This helps speed up the process of adding more keywords or removing them, depending on the recommendation.

AIOSEO's keyword density checker showing percentage and number of times a keyword appears

To help reduce keyword stuffing, you can get LSI keywords by clicking the Get Additional Keyphrases button. Currently, this only works if you’ve connected Semrush to your AIOSEO account.

Using AIOSEO’s keyword density checker changed how I approach content optimization. Instead of guessing about keyword placement, I now have precise data showing exactly how my content measures up.

After extensive testing, AIOSEO proves to be the most reliable and user-friendly keyword density checker for WordPress users. Its accuracy, ease of use, and comprehensive features make it our top recommendation. The real-time analysis alone has significantly helped me significantly improve my content’s SEO performance.

Pricing: Paid plans start at $49.60. Free version also available.

2. ​​WPBeginner Keyword Density Checker

WPBeginner Keyword Density checker.

WPBeginner’s Keyword Density Checker is the best standalone tool for checking your keyword density. One thing I like about it is that it’s super easy to use. You can either enter a URL or paste your text, and the tool will give you several lists organized by the number of words in the keyword.

Example of three word phrase list in WPBeginner.

This makes it easy to locate your target keyword and get an idea about your overall keyword usage.

I also like that you can use this keyword density checker to analyze your competitors’ content to see which keywords they’re optimizing for.

This is great for beginners who are still navigating keyword density and learning how to leverage it for SEO.

Pricing: Free.

3. Semrush

Semrush home page.

Semrush is a go-to digital marketing tool for millions of marketers. While it’s famous for keyword research and competitor analysis, it also boasts a powerful keyword density checker. This can be found under the On Page SEO Checker tab.

What impressed me most during testing was how Semrush analyzes your content against top-ranking competitors.

Example of Semrush's Keyword Density checker

This tells you how often your rivals are using your target keyword in their content, titles, headings, and descriptions.

You can see your own keyword density compared to their average, and even how many times each word in a longer keyword phrase appears. It even uses something called Term Frequency–Inverse Document Frequency (TF-IDF) to show how important your keyword is to the overall topic of the page, letting you compare your score to your rivals.

One of the letdowns with Semrush is that using the keyword density checker is a bit complicated. The reports can also be overwhelming for beginners.

Pricing: Semrush’s paid plans start at $119.95.

4. Yoast SEO

Yoast SEO home page

Yoast SEO is another WordPress plugin that has a keyword density checker. I particularly appreciate how it makes keyword density checking accessible to WordPress users of all skill levels.

Yoast’s keyword density checker works in real time as you write your content in the WordPress editor. You get immediate feedback on keyword usage without switching between different tools or browsers.

While basic, the tool is helpful in ensuring you don’t overoptimize your content.

Pricing: $99/year. Free plan available.

5. Small SEO Tools Keyword Density Checker

image3

Small SEO Tools’ Keyword Density Checker works in the same way as WPBeginner’s in that it has the same input capabilities (URL or text). However, you get additional insights about your content optimizations. One of the most notable is how it also shows a list of your top keywords in the report.

I also like how Small SEO Tools highlights when you’ve included a specific keyword in an important section of your content, such as the title, description, or header tag.

Small SEO Tools keyword density checker keyword usage.

Small SEO Tools really shines compared to other keyword density checkers because of its unique visual elements. However, unlike keyword density checkers like AIOSEO, you’ll have to jump between tabs to run your checks.

Pricing: Free.

6. Rank Math

Rank Math Homepage

Rank Math is a popular WordPress SEO plugin that stands out for its built-in content optimization features, including a robust keyword density checker.

As you write or edit a post, Rank Math analyzes your use of both primary and secondary focus keywords, providing real-time feedback on your keyword density directly within the WordPress editor. The tool recommends keeping your keyword density between 1% and 1.5% for optimal results, helping you avoid both under- and over-optimization.

Rank Math’s interface is fully integrated with both the classic and block editors in WordPress. You can view your SEO score and all optimization suggestions in one place, making it easy to adjust your content as you go.

Pricing: Paid plans start at $6.99/month.

7. SEO Review Tools Keyword Density Checker

SEO Review Tools Keyword Density Checker

SEO Review Tools Keyword Density Checker works much the same way as WPBeginner’s Keyword Density Checker. It generates keyword lists by word count. And like Small SEO Tools, it also includes some visual aids to bring your attention to specific elements.

One element I liked about this tool is that it gives you more options to analyze the keywords it checks. For example, besides getting keyword density, you can also:

  • Conduct keyword research.
  • Get featured snippet suggestions.
  • Check keyword volume.

You can also get the Chrome extension of the tool to reduce jumping between browser tabs when checking keyword density.

Pricing: Free.

Best Keyword Density Checker: Your FAQs Answered

What is keyword density? 

Keyword density is the percentage of times a specific keyword or phrase appears in your content compared to the total word count. It’s calculated by dividing the number of keyword occurrences by the total words and multiplying by 100.

Why is keyword density important for SEO?

Keyword density helps search engines understand your page’s topic. Using keywords naturally balances optimization for search engines with a good reading experience for users and prevents keyword stuffing, which can lead to Google penalties.

How do keyword density checkers help me optimize my content?

These tools analyze your content in real time, showing you where and how often your keywords appear. This helps you ensure a natural and balanced use of keywords, improving both search engine visibility and user experience.

Best Keyword Density Checker: Our Top Pick

Our top pick for the best keyword density checker for WordPress is All In One SEO (AIOSEO). This powerful plugin gives reliable data on keyword usage and recommendations on how to improve your content.

I also love that AIOSEO is a one-stop shop for most SEO needs.

I hope this post helped you find the best keyword density checkers to consider for your site. You may also want to check out other articles on our blog, like our WordPress SEO cheat sheet for beginners and our list of the best content optimization tools for SEO.

If you found this article helpful, then please subscribe to our YouTube Channel. You’ll find many more helpful tutorials there. You can also follow us on X (Twitter), LinkedIn, or Facebook to stay in the loop.

The post 7 Best Keyword Density Checkers for Content Optimization first appeared on AIOSEO.



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