12 Best SEO Agency Software for 2025 [Tested & Approved]

Looking for the best SEO agency software to help you run a successful business?

I made a costly mistake when I started managing SEO for multiple clients. I picked SEO tools based on what was popular, not what my agency needed. The result? Hours wasted switching between platforms and missed opportunities for my clients.

That experience taught me a valuable lesson. The right SEO tools make your work easier and directly impact your agency’s bottom line. After testing dozens of tools and managing SEO for hundreds of clients, I know exactly what makes an SEO tool worth the investment.

But here’s the thing—you don’t need every tool on the market. You just need the right combination of tools for your agency’s needs.

The Importance of Choosing the Right SEO Agency Software

Choosing the proper SEO tools is crucial for agencies. Picking the wrong tools wastes resources and leads to client dissatisfaction, resulting in a loss of business. On the other hand, practical tools provide the right data for actionable insights, helping you:

• Conduct thorough market and competitor research
• Identify profitable keywords
• Analyze competitors
• And more

This data-driven approach minimizes guesswork and enables targeted strategies.

Moreover, the right tools streamline agency workflows by automating tasks like SEO audits and rank tracking. This frees up time for strategic planning and client communication.

Finally, SEO agency software offers centralized platforms, improving project management, reporting, and team collaboration. This efficiency allows you to scale operations, increase profitability, and consistently deliver strong results for multiple clients.

With that out of the way, let’s dive into the SEO agency software you should consider for your business.

1. All In One SEO (AIOSEO)

AIOSEO has cemented its reputation as a cornerstone tool for WordPress users. However, its true value for SEO agencies shines through in its comprehensive suite of features specifically designed for managing multiple client websites with efficiency and scale.

While AIOSEO offers various plans, agencies managing a portfolio of clients will find the Elite plan particularly compelling. It provides support for up to 100 websites (multisite support) and accommodates an unlimited number of users. This structure is ideal for growing agencies that need robust multi-client management capabilities without restrictive user limits.

The core challenge for SEO agencies is juggling numerous client projects simultaneously. AIOSEO directly addresses this through its powerful centralized dashboard. This interface provides a single point of control to monitor SEO performance, implement critical changes, and track progress across an entire client portfolio.

Forget logging in and out of individual WordPress installs! AIOSEO streamlines this process, saving invaluable agency time. This centralized approach extends to essential tasks like:

Managing License Activations

Once you have installed AIOSEO, activating or deactivating your license across your network of sites is super easy, thanks to the Domains Activation box. You can find this by going to AIOSEO » Network Settings.

From this central location, you can easily manage your AIOSEO license on any subsite within your WordPress multi-site network with just a single click.

Import and Export SEO Settings

Another multisite SEO feature you’ll love, especially if you run an agency, is the Import/Export Settings feature. Anyone who manages multiple WordPress sites knows that setting up the SEO of all the sites in a network is laborious and time-consuming.

Thankfully, you don’t need to worry about this anymore. AIOSEO takes care of this by allowing you to import and export SEO settings from one site in your network to another.

To use this powerful feature, go to Network Tools » Import/Export.

You can download the SEO settings from one site and upload them to another site (or multiple sites). I also love that you can also import SEO settings from another SEO plugin!

If you’re adding a new site to your multisite network, you can also easily import the SEO settings from an already optimized site. Add the new site as you normally would, then select the site from which you want to import the settings.

This helps speed up the process of setting up new sites, enabling you to rank faster, even for your new sites.

Edit and Manage Robots.txt Files

Controlling how search engines crawl a site is vital for getting your client’s important pages indexed, directly improving their ranking chances. This makes editing and optimizing robots.txt files a critical part of SEO.

Again, trying to manage this across an entire multisite network can quickly become a nightmare.

This is where AIOSEO proves invaluable to SEO agencies. AIOSEO lets you easily edit the robots.txt file for every subsite in your network, whether you’re working on individual sites or batching them together.

To get started, simply go to your Network Admin Dashboard » AIOSEO Dashboard » Network Tools.

Next, select a site, and you will instantly see a preview of its robots.txt file. You can also change the robots.txt rules for that site right from the network admin area.

Plus, you can also establish network-wide rules that apply to all your subsites by choosing the Network Admin (No Site) option. This includes blocking unwanted crawlers from accessing your site and preventing search engines from crawling internal site search URLs.

Managing your robots.txt files from a central location offers greater flexibility and saves you significant time and effort. AIOSEO’s Network Tools page makes this process much easier, even if you have numerous client sites in your network.

Other SEO Agency Features

The multisite feature is just one of the many reasons agencies should choose AIOSEO as one of their first tools. Other features like Search Statistics and Keyword Rank Tracker will help you keep track of your sites’ performance. Or SEO Revisions, a feature that helps you see how the changes you make on a site impact its SEO.

So, if you’re looking for the best SEO agency software to help you manage SEO on multiple sites, AIOSEO is it.

Pricing: Paid plans start at $49.60/year for 1 site. The Elite Plan has a $299.60/year price tag and supports 100 sites.

2. LowFruits

Keyword research is one of the major tasks SEO agencies perform for their clients. And one of the best SEO agency software for this is LowFruits.

LowFruits has carved a niche for itself by focusing on identifying low-competition keywords. The tool offers a unique advantage for agencies looking to gain traction for their clients quickly.

Unique Features That Set LowFruits Apart

LowFruits stands out because it emphasizes analyzing the “Weak Spots” in search engine results pages (SERPs). Instead of solely focusing on traditional metrics like domain authority, it identifies keywords with lower-authority websites, forums, or user-generated content ranking prominently. This signifies opportunities for newer or smaller websites to compete effectively. Key features of LowFruits include:

• “Weak Spots” Analysis: Highlights keywords where low Domain Authority (DA) sites or forum results dominate the first page, indicating easier ranking opportunities.
• Bulk SERP Analysis: Allows agencies to analyze hundreds or even thousands of keywords in bulk, quickly identifying those with low competition.
• Keyword Finder: Generates keyword ideas based on seed keywords with powerful filters, including the ability to filter by the presence of weak spots.
• SERP Checker: Provides a detailed analysis of the top-ranking pages for a given keyword, highlighting their DA, content quality, and other relevant metrics.
• Country-Specific Data: Offers keyword data for various countries, essential for agencies with international clients.

Agencies can effectively leverage LowFruits by integrating it into their initial keyword research to discover valuable, less competitive terms.

You can then utilize the bulk SERP analysis feature to quickly assess extensive lists of potential keywords. This allows you to focus content creation on keywords with “Weak Spots” in the SERPs and analyze the content of low-authority ranking pages to understand the search intent behind those keywords.

Furthermore, you can use the DA filters to pinpoint keywords where their clients’ websites have a realistic chance of ranking.

Ideal Use Cases for Agencies

LowFruits is particularly valuable for agencies working with:

• New businesses or websites with limited domain authority
• Clients in niche markets with less established competition
• Agencies looking to quickly demonstrate initial SEO wins
• Content marketing strategies focused on long-tail keywords

Pricing: $21/month.

3. Broken Link Checker (BLC)

For SEO agencies, maintaining a healthy link profile is paramount for both user experience and search engine crawlability. While seemingly a simple task, identifying and rectifying broken links (both internal and external) is a critical component of technical SEO that directly impacts a client’s site performance.

This is where AIOSEO’s Broken Link Checker (BLC) stands out as an indispensable tool.

Unlike manual checks or periodic scans, AIOSEO’s Broken Link Checker offers automatic, real-time scanning of your entire site, including posts, pages, comments, and images. This ensures that no broken link goes unnoticed. BLC’s proactive approach allows you to prevent 404 errors and the associated negative SEO consequences before they impact rankings or user satisfaction.

Features like bulk management tools enable efficient fixing of multiple links simultaneously, significantly reducing the time and effort typically required for such tasks. Broken Link Checker also integrates with AIOSEO’s Redirection Manager, allowing for smart redirects to seamlessly guide users and search engines to updated URLs. Doing so preserves valuable link equity.

For agencies managing multiple client sites, BLC gives you the ability to find and fix broken links across various installations from a single, intuitive interface. This makes it a powerful solution for maintaining optimal website health and ensuring client sites are consistently crawlable and user-friendly.

Pricing: Paid plans start at $4.99/month.

4. SEOBoost

SEOBoost is the best SEO agency software for content management. Many agencies trust it for all things content, including:

• Content planning and topic research
• Creating content briefs
• Content optimization
• And more

Because it’s an all-in-one content management platform, it eliminates the need to switch between multiple tools and platforms. This helps you streamline the entire content optimization process.

This makes it an essential tool for creating impactful SEO content strategies. The tool even has a content audit feature that scans existing content and recommends how to optimize it. Having this SEOBoost in your toolbox makes it easier to run impactful content marketing campaigns for your clients.

Agencies can seamlessly integrate SEOBoost into their current workflows in several ways. Its keyword research tools are great for informing content strategy, while its content optimization features help improve the quality and search-friendliness of client content.

If content marketing is part of your offerings as an agency, SEOBoost is definitely one of the best SEO agency software tools to help you deliver results for your clients.

Pricing: SEOBoost offers a free demo and a 14-day free trial. Paid plans start at $27/month.

5. MonsterInsights

MonsterInsights stands out as a premier SEO agency software for meticulously tracking and optimizing client websites. It’s arguably the best Google Analytics (GA) plugin available for WordPress, providing all the power of Google Analytics within a more user-friendly interface. This simplifies deep dives into how visitors interact with your clients’ websites, making it an invaluable tool for any agency.

MonsterInsights also comes with different types of SEO reports based on Google Search Console (GSC) and Google Analytics (GA). These reports are essential for improving conversion rates.

Plus, if your clients sell digital products using plugins like Easy Digital Downloads (EDD) or WooCommerce, MonsterInsights offers enhanced eCommerce tracking features.

These features, and more, make MonsterInsights one of the best SEO agency tools for auditing and analyzing client sites.

Pricing: Paid plans start at $99.50/year.

6. Ahrefs

Ahrefs is widely regarded as one of the most comprehensive SEO tool suites available, excelling in backlink analysis, keyword research, and competitor analysis.

The tool provides agencies with the data and insights to develop and execute effective SEO strategies. Its robust backlink analysis helps identify valuable link building opportunities and assess the strength of competitor backlink profiles.

Another feature SEO agencies find invaluable is the Keywords Explorer. This enables you to uncover high-potential keywords and gain insight into the competitive landscape. The Site Audit feature ensures that client websites are technically sound, while the Content Explorer helps identify content gaps and create engaging content.

Pricing: Paid plans start at $129/month.

7. Semrush

Semrush is another leading all-in-one SEO platform that offers a wide range of tools agencies can use to help boost their clients’ search visibility and organic traffic. For example, agencies can leverage Semrush to:

• Identify their competitors’ top organic keywords.
• Analyze their backlink profiles and link building strategies.
• Track their advertising spend and ad creatives.
• Monitor their social media performance.
• Identify opportunities to help their clients outrank their rivals.

Semrush’s detailed reports and analysis tools also provide valuable insights for client presentations and progress tracking.

Pricing: Paid plans start at $139.95.

8. Google Search Console (GSC)

Google Search Console (GSC) is an invaluable, free tool from Google that’s indispensable for SEO agencies. It empowers agencies to monitor their clients’ website performance directly within Google Search results, providing critical insights straight from the source.

Some features most agencies use include:

• Performance Reports: To track key metrics like clicks, impressions, average position, and click-through rates for the keywords their clients’ websites rank for.
• URL Inspection Tool: To diagnose specific page issues, allowing agencies to see how Googlebot renders and indexes individual URLs.
• Coverage Reports: These are vital for identifying and resolving indexing problems, crawl errors, and other technical hiccups hindering performance.

Agencies can also use GSC for Sitemaps Submission, ensuring Google effectively crawls and understands their clients’ site structures.

If you’re an AIOSEO user, you can get GSC data right inside your WordPress dashboard using the Search Statistics feature.

By providing essential data directly from Google, GSC is a foundational tool for any SEO agency, enabling proactive management and optimization of client websites.

Pricing: Free.

9. Majestic

Agencies can effectively utilize Majestic to conduct in-depth backlink audits for their clients, providing a comprehensive understanding of their link profiles.

This powerful tool also helps identify high-quality link-building opportunities, crucial for improving domain authority. Furthermore, agencies can leverage Majestic to analyze competitors’ backlink strategies, gaining valuable insights into their outreach efforts.

I also found Majestic to be an excellent resource for monitoring the health and growth of clients’ backlink profiles over time, ensuring sustained SEO performance.

Pricing: $49.99.

10. SpyFu

SpyFu is an indispensable tool for SEO agencies seeking a significant competitive edge. Its core strength lies in its intense focus on competitor analysis, providing invaluable insights into competitors’ keyword strategies, advertising campaigns, and organic ranking history.

SEO agencies can effectively utilize SpyFu in various strategic ways. You can leverage it to uncover your clients’ competitors’ most profitable keywords, providing a roadmap for high-impact content and optimization efforts.

You can also reverse-engineer successful advertising strategies by examining competitor ad history and informing your own paid search campaigns. The tool can also help you identify content gaps by analyzing keywords that competitors rank for that your clients currently do not.

Finally, you can efficiently find potential link partners by scrutinizing competitors’ backlink profiles, accelerating your clients’ backlink acquisition strategies.

Pricing: $39/month.

11. Screaming Frog SEO Spider

For SEO agencies, Screaming Frog SEO Spider is an indispensable website crawler that empowers them to conduct comprehensive technical SEO audits for their clients.

Agencies can leverage this powerful tool to quickly identify critical technical issues hindering SEO performance. This includes:

• Pinpointing broken links.
• Discovering crawl errors that prevent search engines from correctly indexing pages.
• Identifying instances of duplicate content that can dilute SEO value.

Additionally, Screaming Frog helps you find missing meta descriptions and a wide array of other on-page technical problems. Its ability to crawl large websites quickly and efficiently makes it a go-to solution for maintaining the technical health of client sites.

Pricing: $279/year.

12. Agency Analytics

Agency Analytics is a purpose-built reporting and dashboard tool specifically designed for marketing and SEO agencies. The software allows you to consolidate performance data from various SEO tools. This includes vital sources like Google Analytics, Google Search Console, Ahrefs, Semrush, and many more.

Agency Analytics consolidates all this data into unified, customizable reports and dashboards.

The primary benefit for agencies is the streamlined reporting process, eliminating the need to compile data from disparate sources manually. By presenting a clear and concise overview of SEO performance to clients through these tailored reports, agencies can easily demonstrate progress, justify their strategies, and foster stronger client relationships.

Pricing: $59/month.

Creating a Balanced SEO Agency Toolkit

No single agency tool can do everything. The most effective approach is to create a balanced toolkit. This means combining the strengths of different platforms to cover all essential aspects of SEO, analytics, and client management.

A well-rounded toolkit might include:

• An all-in-one SEO platform like AIOSEO for on-page and technical SEO (mainly for WordPress).
• Specialized keyword research tools like LowFruits to uncover unique opportunities.
• Powerful analytics tools like Google Analytics (accessible via MonsterInsights for WordPress) to track performance and user behavior.
• Competitive intelligence tools like Semrush or SpyFu to understand the competitive landscape.
• Content optimization tools like SEOBoost to ensure content ranks effectively.
• Technical audit tools like Screaming Frog to maintain website health.
• Reporting and dashboard tools like Agency Analytics to communicate results to clients.

By strategically combining these diverse platforms, agencies can build a robust ecosystem that supports every facet of their SEO campaigns, driving superior results for their clients.

Tips for Effective Tool Stack Management

With numerous tools available, it’s easy to accumulate subscriptions without fully leveraging each one. The following tips will help your agency optimize its SEO software stack, ensuring every tool contributes to your overall success.

• Assess Your Agency’s Needs: Choose tools that align with your agency’s specific services and the types of clients you work with.
• Prioritize Based on Budget: Start with the most essential tools and gradually expand your toolkit as your agency grows.
• Integrate Tools Where Possible: Look for tools that offer integrations to streamline workflows and avoid data silos.
• Provide Team Training: Ensure your team members are proficient in using all the tools in your stack.
• Regularly Review Your Toolkit: The SEO landscape is constantly evolving, so periodically evaluate your tools to ensure they meet your needs.

Building a powerful SEO toolkit is only half the battle; effectively managing it is key to maximizing your agency’s efficiency and client results.

FAQs: Common Questions About SEO Tools for Agencies

The Best SEO Agency Software: Key to Business Growth and Client Satisfaction

As we’ve explored the leading SEO agency software, one truth remains clear: the right tools are not just an advantage, but a necessity for agency success. My past missteps, choosing popular over pragmatic, underscore the critical lesson that effective SEO software directly impacts your agency’s profitability and capacity.

You don’t need every tool on the market. Instead, your focus should be building a balanced ecosystem that:

• Addresses your agency’s specific needs.
• Seamlessly integrates into your workflow.
• Provides the actionable insights required to propel your clients to the top of the SERPs.

I hope this post helped you find the best SEO agency software for your business. You may also want to check out other articles on our blog, like our list of the best content analysis tools or our ultimate guide to WordPress SEO.

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The post 12 Best SEO Agency Software for 2025 [Tested & Approved] first appeared on AIOSEO.



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