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Add a virtual campus tour to your school’s WordPress site


Gone are the days when students had to visit a campus in person to get a feel for the environment. With virtual campus tours added to websites, universities and other schools can showcase their facilities, student life, and academic opportunities from anywhere in the world. These interactive experiences have surged in popularity, providing an engaging way for prospective students to explore campuses without travel barriers.

A well-crafted virtual campus tour helps you display images and videos, of course, but it also immerses students in your school’s culture, offering an in-depth look at classrooms, dorms, libraries, and recreational areas. Whether it’s a high school attracting local applicants or a university recruiting internationally, an interactive tour can be a deciding factor for students considering their options.

In this guide, we walk through the benefits of a virtual campus tour on your education website, the best WordPress tools to create one, and a step-by-step process for building an engaging and accessible tour.

Benefits of an interactive virtual campus tour

A virtual campus tour isn’t just about showing buildings and classrooms. It helps prospective students imagine what it’s like to be part of your school. Instead of flipping through brochures or scrolling through photos, visitors can explore key locations interactively, making the experience more engaging and memorable.

Here are some tangible benefits of using interactive campus tours on your website:

Increased reach

Not every student has the time or resources to visit in person. A virtual tour allows anyone, no matter where they are, to explore your campus. This makes it easier to connect with international students, out-of-region applicants, and those who might not be able to travel for a tour.

Engaging experience

An interactive tour keeps visitors interested longer than a gallery of photos or a promotional video. With 360-degree views, video walkthroughs, and clickable hotspots, students can explore at their own pace and dig deeper into what matters most to them. Adding student testimonials, faculty interviews, or narrated guides makes the tour even more immersive.

Cost-effective marketing

In-person tours require planning, staff, and resources. A virtual tour is a one-time investment that’s available 24/7. Instead of scheduling multiple guided visits, your admissions team can direct students to the online tour, freeing up time while still providing a rich, informative experience.

Accessibility

Some students can’t visit a campus due to financial constraints, travel restrictions, or disabilities. A well-built virtual tour ensures that everyone gets a chance to explore. Features like keyboard navigation, screen reader support, and detailed text descriptions make the experience more inclusive, giving every prospective student an equal opportunity to see what your school has to offer.



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