Over the past few years, we have seen increased efforts to better position and market the WordPress brand. Along with these efforts, we now have a Brand Writing Style Guide that defines how the WordPress voice should sound and what tone it should convey. The brand book was first created in August 2018 and has undergone several updates since then. It serves as a manual for all marketing messages, campaigns, and communication from WordPress.
However, the place where the brand book should have the most influence is the CMS itself – the interface, the dashboard, the WordPress Admin. This is the product that powers 43.5% of all websites. This is where the brand can make the biggest impact.
Of course, there’s WordPress.org, Make WordPress, and social platforms like X/Twitter or even TikTok now. But these channels have limited reach, targeting just a portion of WordPress users – what we often refer to as “the WordPress community.” The average user doesn’t follow WordPress developments or attend WordCamps.
That’s why I believe the end-user’s interaction with WordPress itself is what ultimately shapes the brand. This is where the stakes are highest and where most efforts should be focused to keep everything on-brand.
But let’s get to the point. Here’s your chance to speak up about how things look from your side of the dashboard.
The survey has two parts:
- The first part covers WordPress’ tone and voice.
- The second part looks at specific phrases used throughout the WordPress interface.
Feel free to jump in! It takes between five and eight minutes to complete. And don’t hesitate to add your input whenever the listed options don’t reflect your perspective.
🤔 Not many of you may remember, but this isn’t the first survey we’ve conducted on this topic.
Back in 2015, WPShout was the first to discuss the need for a unified brand voice for WordPress. However, with only 62 respondents, the insights were limited.
This time, I hope we can gather feedback from a much larger group – so 👉 please share the survey link with your peers! The more responses we get, the clearer the picture we’ll have of how WordPress is truly perceived.
No matter how many responses we receive, I’m confident we’ll learn something valuable, and who knows – we might even help shape the future of the WordPress brand.
Thank you for taking the time to participate!
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