WordPress.com goes after Google Domains customers
If you hadn’t heard the news, Google decided to rug pull its customers yet another time when, back in June, it announced that it would be shutting down Google Domains, causing massive inconvenience for people (myself included).
Officially, the millions of domains that people have purchased through Google will be shifting to Squarespace, which acquired Google Domains.
However, a lot of customers (again, myself included) don’t want to manage their domains through Squarespace, especially if they have no interest in creating a Squarespace site.
To capitalize on this frustration, WordPress.com seems to be making a big play for dissatisfied Google Domains customers.
In early August, WordPress.com announced that it would pay the domain transfer fee for the first one million customers who transferred their domains to WordPress.com.
As part of transferring the domain name, it will also extend your domain registration for one more year, which means that you’re essentially getting a free year of domain registration just for shifting your domain to WordPress.com.
Beyond that, WordPress.com commits to offering the same or lower domain prices compared to what you were paying at Google Domains.
So, if you’re interested in using WordPress.com, this could be a great offer to take advantage of. You can get the deal by using the special “Transfer your Google domains” page.
On the business side of things, this also seems like a pretty smart marketing strategy from WordPress.com.
At cost, I believe it would cost them around $9.15 per .com domain name. Paying $9.15 to acquire a new customer seems like a pretty great deal for WordPress.com. I’m sure they would happily fork over the full $9.15 million if they were able to get one million new customers out of the deal.
